SRAX Recap: Zuckerberg Announces Host of New Tools Across Platforms

In this week’s digital news, Zuckerberg announces array of new Facebook and Instagram tools, Spotify reports increase in programmatic, Cambridge Analytica shuts down, and more.

Twitter releases May social calendar.

Twitter has published its monthly calendar for brands to look ahead at social opportunities including, the royal wedding, National Wine Day, French Open, and more.

Spotify’s programmatic ad revenue nearly doubles in Q1 report.

Spotify reported its programmatic revenue was up 94% year-over-year, thanks in part to its self-serve platform, which launched in September 2017. Although total ad revenue grew 38% year-over-year to roughly $122 million, subscriptions are still the main source of revenue, bringing in $1.2 billion. “Our free product drives premium subscription growth, better personalization and greater lifetime value,” says Spotify CEO, Daniel Ek.

Cambridge Analytica shuts down 2 months after Facebook scandal.

Cambridge Analytica, the consulting firm involved in Facebook’s recent data privacy scandal, announced on Wednesday it’s filing for bankruptcy in both the U.S. and Britain and ending operations. The closure comes due to the company’s “mounting legal fees” and loss of clients. The company’s statement reads, “Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the company’s efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas.”

YouTube makes TV screens a targetable device type.

YouTube is adding TV screens as a device type – joining computers, mobile phones, and tablets – to AdWords and DoubleClick Bid Manager. According to Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47% and 35% respectively. They are also offering a new segment in AdWords called “light TV viewers,” which includes people who watch most of their television and video content online as opposed to traditional media. Read more here.

Zuckerberg announces new features for Facebook and Instagram during F8.

This week, Facebook’s global developer community gathered for F8, where Mark Zuckerberg announced several new features across Facebook, Instagram, Messenger, WhatsApp and Oculus. I’ve pulled together the most interesting new tools coming out on Facebook and Instagram below. But for more details on these announcements, read Facebook’s blog post here.

Facebook
  • Clear history: users will be able to see the websites and apps that send Facebook information, delete the information, and turn off the ability to store the information.
  • Dating: users will be able to meet potential matches based on dating preferences, interests, and mutual friends – in a completely separate experience from Facebook itself.
  • Sharing to stories: users can tap the share button in the Spotify or GoPro app to share new favorite music or action shots directly onto Facebook or Instagram stories.

 

Instagram
  • Camera effects: third parties can design unique camera effects for their followers, and give those followers the ability to try them on.
  • Video chat: users can tap a new camera icon at the top of a Direct thread to start a video chat with someone else or with a small group.
  • New explore: a redesigned Explore page will now be organized into channels by topic so you can browse across all interests.

 

 

Published on May 4, 2018

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