In this week’s digital news, YouTubeTV adds 10 cities, brands can use Groups on Facebook, and Amazon introduces consumers to Spark.
Social Media News
YouTubeTV targets millennials in 10 more metro markets.
Google’s YouTubeTV made a major expansion to ten new metro markets this week, following its April debut in Los Angeles, New York, Philadelphia, Chicago, and the Bay area. The service aims to deliver traditional broadcast and cable channels to the “cord-cutter” generation, targeting 13 to 34 year-olds.
At a low price of $35 per month, YouTubeTV streams live broadcasts from ABC, CBS, NBC, Fox, and specified cable channels alongside YouTube Red original programming. Plus, it encourages millennials and Gen Z to participate in old-fashioned live viewing, in addition to on-demand content and DVR with unlimited storage. The service is now available in 15 total markets, with more to follow.
Facebook builds a paywall for publishers.
Facebook will test a subscription service in Instant Articles that limits the number of articles users can read for free (from the same publisher). The paywall will function similarly to those found on major news sites like The New York Times, which gives readers 10 free articles per month before prompting them to subscribe. This shift is a response to requests from publishers concerned about giving too much content away for free. The feature is in early stages of development, with plans to begin testing this October.
Snapchat ditches 10-second limit on video recordings.
Snapchat’s new Multi-Snap feature lets you post up to six consecutive 10-second snaps. Users can now record up to 60 seconds of video at a time. Individual snaps can be edited or deleted within the sequence. The Tint Brush, a new tool that lets users add color to any object in their snaps, also debuted this week.
Snap Inc. debuts Snap Publisher ad creation tool.
Snap Publisher offers businesses a range of templates for custom ad creation. Advertisers can use videos, photos, and brand logos to build snap-ready ads. Snap Inc. hopes to attract smaller brands and businesses to Snapchat by putting “the power of our ad product into the hands of every advertiser,” says Snap Chief Strategy officer, Imran Khan.
Groups for Pages is now available to all brands on Facebook.
Facebook has made Groups for Pages available to all Facebook Page admins, allowing businesses to create custom groups of followers. The feature lets you build “fan clubs and groups centered around your super-fans,” says Chief Product Officer, Chris Cox. This could be a powerful tool for brands, with more than half of Facebook’s two billion monthly users accessing the Groups feature.
Amazon introduces digital shoppers to Spark.
Amazon continues to revolutionize how easy shopping can be with Spark, a new social network within the Amazon app. Spark users can share photos, product recommendations, and other content. And these posts take you directly to the mobile page where you can purchase the item(s). “Shoppable” photos, which contain links to product info and the option to purchase, are marked with yellow dots.
Also, any user can browse the feature within the Amazon app, but only Amazon Prime members are able to post content. And marketers are restricted from promoting products beyond responding to user questions.
Snapchat and Instagram wield more power over Gen Z purchases, study finds.
A new Yes Lifecycle Marketing survey shows how various social media platforms affect users’ purchasing decisions. And, among generation Z, Snapchat and Instagram are the most influential platforms. In that segment, 21% said their shopping was influenced by Snapchat. This makes Snapchat doubly influential with Gen Z consumers compared to millennials.
In total, 57% of survey respondents across generations said social media affected their purchases. That number grows to 74% for millennials and 80% for Gen Z. Facebook remained the strongest influencer of all the social networks, however, claimed by 44% of survey respondents.
Published on July 21, 2017