SRAX Recap: YouTube Time Watched, Facebook Stories Usage, Data Privacy Concerns

In this week’s digital news, YouTube shows your daily watch time, consumers speak up about online privacy, Facebook reports active users, and more.

YouTube to show you how long you’ve spent watching video content.

A new “time watched” feature will show users’ daily watch time on the platform as well as average watch time per day. You can also see your watch time from the day before or the past week. As part of its “digital wellbeing” initiative, the platform is also introducing “take a break” reminders, notification digest, and the ability to disable notification sounds and vibrations. Users can expect to see time watched profile in the next few months, and the other features in the coming week.

Nine out of 10 Americans worry about online privacy and data security.

Seventy-one percent of U.S. consumers worry about how brands collect and use their personal data, according to a new survey by ExpressVPN. Of the biggest tech companies, Amazon was the most-trusted company at 30%, followed by Google (27%) and Apple (22%). The least trusted were Uber (5%), Snapchat (6%), and Twitter (8%). Consumers’ biggest concerns with online privacy are identity theft (54%), smart-home device monitoring (55%), and credit card fraud (16%). As these security concerns continue to rise, it’s more important now that companies are transparent about what data they collect and how they use it.

Facebook Stories hits 150 million viewers and starts testing ads.

Fourteen months after launching Stories on Facebook, the company announces the platform is up to 150 million daily active users, compared to Snapchat’s 191 million total users. And this week, Facebook Stories has started testing ads in the U.S., Mexico and Brazil. Video ads are 5 to 15-second skippable ads, but don’t include calls to action yet. Facebook plans to add this feature later, along with more metrics for businesses.

Snapchat releases non-skippable ads.

This week, Snapchat debuted a new type of ad for Shows that appear in its Discover section: 6-second ads that can’t be skipped. Samsung and Snapple were among the first to take these spots, and viewers also saw ads promoting new movies like Deadpool 2, and Adrift. A downside to this new video ad, besides not being able to skip them, is that they don’t link out to more content, unlike Snapchat’s other ads.




Published on May 18, 2018

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