SRAX Recap: Twitter loses 9 M users, Apple and Samsung fined $5.7 M, Instagram becomes most popular social media

In this week’s digital news, Twitter loses 9 million monthly active users in their ongoing spam removal campaign, Apple and Samsung face $5.7 million fines for performance-degrading updates, Instagram becomes the most popular social media platform, and more.

Twitter loses 9 million monthly active users in Q3 2018

The popular social network announced this week that its number of monthly active users (MAUs) has declined again. Twitter reported 326 million MAUs during Q3 2018, which is down 335 million last quarter. Twitter expected MAU numbers to drop since the platform has been actively removing spam profiles. This loss comes with an increase in revenue, as Twitter generated $758 million over the last three months. The company says they expect the MAU number to drop even more next quarter in their ongoing goal to eliminate spam.

Italy’s anti-trust watchdog fines Apple and Samsung Electronics $5.7 million each

Both Apple and Samsung were fined €5 million ($5.7 million) for releasing software updates that deliberately slowed down phones. This comes after Italian consumer groups filed complaints that they saw a noticeable decrease in functionality following updates. The tactic was deemed an insidious way to force consumers into buying newer products. Apple was charged an additional €5 million for failing to give clients clear information about replacing phone batteries. In response, the company has cut battery replacement costs and vowed to change its software to show users whether their phone batteries are working well.

Instagram emerges as preferred social media platform for teens

A new report from CNBC called “Taking Stock With Teens” has shed some light on the social media preferences of teenagers in 2018. Eighty-five percent of teens use Instagram at least once a month, which just slightly beats Snapchat’s 84% share of the target audience. The report also found that 70% of teens prefer brands to contact them about new products through Instagram’s platform, with Snapchat and email being the second and third choices. Fourty-six percent of teens, however, name Snapchat as their favorite social media platform. Remarkably, just 28% of teens actively use Facebook, which is a decrease of 12% in just two years.

Microsoft beats Wall Street estimates for revenue

Microsoft reported a revenue figure of $29.1 billion and net income of $8.8 billion for Q3, surpassing Wall Street estimates. That makes a 19& increase in revenue, and a net income increase of 34%. The jump comes in the first quarter since the company launched its Surface Go tablet, and it’s clear that Surface products are are driving success. Office 365 has also driven profit for the company, with monthly active users now surpassing 155 million. And lastly, the profit coming from the company’s Azure cloud service has grown 76%this quarter.

Report shows Google produced 92% of U.S. organic search visits in Q3

Unsurprisingly, Google’s share of organic search volume in the U.S. is on the rise. The news comes from Merkle in its Digital Marketing Report for the quarter. In Q3 of this year, the company produced a whopping 92% of organic search visits in the U.S. This near-monopoly is a 9% increase, making this quarter the company’s strongest performance since 2015. The smartphone category showed the strongest growth, which grew 18% year-over-year. The story isn’t as pretty for competitors like Yahoo and Bing. Organic search visits from Yahoo saw the largest decline in Q3 2018 at -32%, while organic search visits from Bing were down by -14%.

Published on October 26, 2018

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