In this week’s digital news Twitter bot purge, Snapchat private marketplace, Snap40 AI patient monitoring, and more.
Twitter bot purge and removal of 143,000 apps in 3 months
After talk of suspending over 128 million accounts this year, Twitter decides to finally acknowledge and take action against its growing bot problem. The most crucial aspect to recognize for marketers is the fact that we draw social analytic insights from Twitter’s platform, which is completely controlled by Twitter. It is against Twitter’s policy for any researchers to report how many active users or accounts there are on its platform.
What exactly is Twitter doing to ease the situation? Just this week Twitter announced that it has removed more than 143,000 apps that violated its policies between April and June 2018, and is now giving users the option to “report a bad app” in the Help Center. All developers who are requesting access to Twitter’s standard APIs will also be required to go through a new app registration process.
Snapchat opens a private marketplace within Discover Shows
Snapchat has developed their version of premium programmatic advertising with a private marketplace for advertisers within Discover Shows. This addition to their platform will make it so that that publishers on the platform can sell commercials directly to brands. Publishing partners include: Hearst, Vice, BuzzFeed, NBC Universal, ESPN and more.
Snap40’s AI-powered patient monitoring solution
Scottish startup, Snap40, has developed an AI-enabled wearable device to help health professionals monitor patients either in the hospital or at home. The wearable device is said to have the same accuracy as ICU monitoring, including the ability to capture oxygen saturation, respiration rate, pulse rate, temperature, movement and posture. The Snap40 platform will also offer integrations with other devices (e.g. a BP cuff, weighing scales, a glucose monitor). It feeds this real-time data to the cloud where it is analyzed by the company’s proprietary algorithms to identify if a patient’s health is at risk and whether or not to alert a physician.
GDPR and blockchain as the future of programmatic advertising
Programmatic advertising is forecasted to account for almost all the trading platforms by the year 2020. But how will blockchain and GDPR come into the mix? GDPR looks out for the consumer. It will require programmatic advertisers to be a lot more transparent with consumer information and getting active consent. On the other hand, blockchain, represents the more technical aspect. Blockchain will reduce and eradicate ad fraud giving advertisers more time to increase efficiency in targeting their audience and improving different advertising tactics.
Published on July 27, 2018