In this week’s digital news Pandora rolls out dynamic ads, new tech helps Siri read emotions, and Facebook develops translation AI application.
Pandora pioneers dynamic audio ads
Audio streaming service, Pandora, is pioneering several new forms of advertisement in reaction to the recent audio renaissance. Dynamic ads will essentially enable marketers to create personalized ads for users based on their demographic data. The format will disburse the ads in small segments throughout the listening experience in sequence. Lastly, the short form ads, which will run between four and 10 seconds, will be tagged onto longer ads to provide more personalization and specificity.
New tech helps Siri read emotions through touch screens
Researcher Alicia Heraz trained an algorithm to recognize emotions, like anger and happiness, based on the users’ interactions with touchscreens. Machines can learn the observations that humans make, making the way users act toward their tech a two-sided experience. Examples could be a Twitter functionality preventing drunk tweeting, or a Facebook filter that detects anger while writing status updates. Only time will tell just how far-reaching the applications of this radical technology will be.
YouTube Launches New Fundraising Tools for Nonprofits
Likely in response to the upswell of Facebook fundraising campaigns, YouTube now enables creators to raise money for organizations. The campaigns will live right next to creators’ videos and live streams in the interface. Community campaigns will roll out as well, which allows multiple creators to host fundraisers as a joint endeavor. In the initial stages, all transaction fees are covered by YouTube, but that courtesy will likely be withdrawn once the feature picks up steam.
Facebook develops AI tech for language translation
The Facebook AI Research Division trained a machine translation system by feeding it large amounts of text in various languages. The pieces of text, independent of one another, originated from public domain websites like Wikipedia in a variety of languages. The technology is called Monolingual Corpora, and its application will be a major breakthrough for Facebook’s global business model.
Instagram adds verification request form and other security measures
Several new Instagram features surfaced to increase platform safety. First off, a new selection called “About This Account” will be available, which will show users the account’s join date, a history of username changes, the country where it is based, any ads the account is running, and accounts that share followers with it. Two-factor authentication will be a new feature as well, adding an extra level of security to the app. Lastly, accounts that are legitimately notable and comply with Instagram’s Terms of Service will be able to apply for the blue check mark verification. Accounts much reach sufficiently large audiences to be eligible, but the measure should go a long way for popular accounts.
Published on August 31, 2018