SRAX Recap: Facebook Reputation Scores, Brand Safety Study, Netflix Promo Videos

In this week’s digital news Facebook assigns a reputation score to users who report fake news, WhatsApp users log a whopping 85 billion hours in three months, Netflix tests promotional videos, and more.

PayPal refreshes design to focus on core features

Sending and receiving money are now the two primary features in the PayPal app. Other features have been tucked away into various menus to allow the main purpose of the app to shine. The new design also prominently displays a notifications section which shows users their recent transactions, as well as a list of the people with which they frequently exchange money. The update will be released on Android first, and it’s expected to reach iOS soon after.

WhatsApp users log 85 billion hours in the past three months

WhatsApp has officially surpassed Facebook in terms of time spent in the platform, according to a recent report by Apptopia. Facebook users have logged only 30 billion hours in the past three months, placing the app in third place behind WeChat. It’s clear that people spend much more time in messaging apps than traditional social media, but the new data reveals just how much the gap has widened. Even popular mobile gaming apps like Clash of Clans, which reported about 4 billion hours of usage for the time period, pale in comparison.

Facebook gives users who flag fake news a reputation score

Facebook users will now receive a reputation score on a scale of 0 to 1. This new system relies on users to report fake news articles, which are then passed onto third-party fact checkers to verify its validity. If a news article is deemed fake, the user that reported it will become more credible. With this process in place, future reports from non-credible users will be ignored, allowing Facebook to focus on the reports from credible users.

Netflix receives backlash after testing promotional videos

Netflix is now experimenting with 10 to 20 second promotional videos between episodes. But while these promos exist to showcase other Netflix content, users quickly took to Twitter to complain about the inconvenience. Netflix spokeswoman Smita Seran insists that the videos are simply “personalized recommendations for titles we think a member may enjoy watching.” The feature is far from permanent, and more experimentation is expected to follow.

Study finds a majority of marketers focus on brand safety

Brand safety and transparency are becoming increasingly important for marketers, according to a new study from Sizmek. In fact, 85% of marketers said that taking measures to improve brand safety is one of their top priorities. In addition, 76% want more transparency, but 63% say the walled gardens don’t allow it. Some agencies are hiring for new roles like brand-safety officer, while others are turning to demand-side platforms for assistance. Embracing third-party technologies is a major trend as well, and marketers are on the hunt for services that will help them increase transparency while delivering the results they need to succeed.

 

 

 

Published on August 24, 2018

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