In this week’s digital news, Apple hits 1 trillion, marketers get creative with GDPR, data used to open Nike stores, and more.
Apple is first U.S. company to reach 1 trillion in worth
In response to Apple’s recording breaking Q3 2018 earnings of $53.3 billion in revenue, Apple is the first U.S company to hit a 1 trillion dollar market cap. According to the NASDAQ exchange, Apple reached the $1,000,000,000,000 mark at 11:48 or 11:49 a.m. Eastern Time on Thursday, August 2, 2018. Pretty hard to wrap your brain around that amount of money.
Using attribution analysis to measure consumer behavior on the radio
Is there a reliable way to measure the effectiveness of radio advertisement? There is now. Meet Dial Report– the savior of radio advertising. Through the platform, TagStation and WideOrbit plan to apply attribution analysis for radio advertising. The tool will look at radio listeners who have heard a radio spot and analyze their offline behavior.
Dial Report also incorporates data collected from radio station logs. “Once you are able to measure exposure to an advertisement and tie “listen” to a particular user, there isn’t much of a difference between doing attribution for web radio and broadcast radio,” says Paul Brenner President of Dial Report.
Marketers spread their creative wings with GDPR compliance
Marketers across the board are having some fun with GDPR compliance. Whether it’s utilizing humor, presenting it as a customer service benefit or offering it as pure entertainment, marketers are using this significant change of the internet ecosystem to their advantage. Here is an example of a favorite brought to you by Econsultancy:
Big data used to open Nike stores
Nike experiments with analyzing online buying patterns and Nike app data to identify where to open new store locations, and which products are most likely to sell. The first Nike store to open using digital commerce data was on Melrose in Los Angeles. Why this location specifically? The company based their decision on Nike members’ activity tracked through the Nike app, Nike Training app, Nike+ Run Club, and Nike buying patterns. 50% of apparel and 25% of footwear in the store are based on Nike commerce data, and they will continue to rotate out items based on customers’ shopping patterns.
Published on August 3, 2018