Reality Check: Snapchat Gives Users the Ability to Share Stories Outside the App

In this week’s digital news, Snapchat Stories extend to the web, Facebook rolls out new privacy changes, study shows personalization leads to four times more conversions.

Snapchat Stories jump to desktops.

Snapchat users can now share Stories on the web, via text message, and email. This move is intended to improve Snapchat’s user growth problem by making it easier for people to share content beyond the app. Eligible Stories include Official Stories by celebrities and influences, Our Stories curated by Snapchat’s team, and Search Stories that are also put together by Snapchat’s Team. When people click on a link to a Story, it will play on Snapchat’s site. Stories shared on Twitter will be viewable within the platform. And Stories shared on Facebook will open to Snapchat’s site.

Facebook’s Oculus team launches new unit of time: Flicks.

A Flick is 1/705,600,000 of a second, which is slightly longer than a nanosecond. Facebook’s Oculus team is helping set a new standard for people working in industries like film, television and other media. And Flicks helps simplify decimal series numbers into almost exact round numbers. Learn more about Flicks here.

Instagram introduces GIF stickers.

Now, Insta users can add fun GIF stickers to any photo or video in a story. Powered by GIPHY, users can browse what’s trending or search for extensive collections to find a sticker for just about anything. Also, Instagram is adding the ability to upload photos and videos of any size to your Story in the coming weeks. Read more in Instagram’s blog post here.

Facebook rolls out new privacy center for upcoming GDPR.

“Our apps have long been focused on giving people transparency and control,” says Facebook COO Sheryl Sandberg at a Facebook event in Brussels. After assembling the “largest cross functional team” to support the EU’s General Data Protection Regulation, Facebook will now put core privacy settings in one place to make it easier for users to manage their data. Watch Sandberg’s presentation here.

Personalized recommendations produce four times more conversions.

Product recommendations accounted for 26% of stores’ revenue, according to a recent study by Salesforce. Across desktop and mobile, the conversion rate was 4.6 times higher for personalized recommendations. Also, the add-to-cart ratio was 24% higher and the average order value was 10.3% higher. More highlights here,




Published on January 26, 2018

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