SRAX Recap: Snapchat Might Bring Back the Chronological Feed

In this week’s digital news, Snapchat tests old chronological feed, new study reveals the top emojis for marketing, and more.

Instagram adds new features including Focus mode, Nametags, and Q and A.

Instagram is rolling out focus mode for its camera, which softly blurs the background and makes the objects and people stand out. In addition, the company is reportedly launching a new feature called Nametags. Nametags lets users create customized Instagram codes that can be scanned in order to connect you to that account. Lastly, a new Q and A sticker for Stories allows users to ask open-ended questions where others can answer privately.

New study finds the top emojis that make messages more memorable.

Emojis in a tweet can increase engagement by 25.4%. In addition, emojis in a Facebook post can increase the number of likes by 57% and the number of comments and shares by 33%. But with 2,666 emojis, how do you know which to use? Here’s what a new study by HubSpot found:

  • Top 3 most popular emojis: 👉 👇  😉
  • Top 3 most likely to increase engagement: 🙆‍ 🍒 🐠
  • Top 3 most likely to encourage click throughs: 🐙 🐴 👖

 

Pew Research Center reports on the degree to which bots dominate Twitter.

Sixty-six percent of tweeted links to the web’s most popular sites are shared by bots, according to the Pew study of 2,315 sites and 1.2 million tweets. “The results illustrate the pervasive role that automated accounts play in disseminating links to a wide range of prominent websites on Twitter,” the report says. In fact, 500 of the most active bots tweet 22% of the links to news sites. Below, Pew Research Center explains how they identified the Twitter bots.

Snapchat might be reverting to the chronological feed.

After receiving major backlash from its redesigned feed, multiple sources are reporting that some Snapchat users are seeing the old feed again. The current algorithm has made it difficult for some Snapchat influencers, reporting lower response rates from followers. And also, many high-profile celebrities have publicly criticized the recent changes. The company has confirmed they are in testing, but we have yet to know whether they will reverse the changes for all.

 

 

Published on April 13, 2018

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