Reality Check: Snapchat Releases New Features After Massive Backlash from Redesign

In this week’s digital news, Snapchat still getting massive backlash from redesign, Reddit announces 3 new ad options, and more consumers are finding personalization creepy.

Snapchat adds new features after massive backlash from redesign.

Snapchat recently released an update that puts Stories and messages all in one place. Although Snap’s goal was to make it connecting with friends easier, many have publicly voiced their difficulty navigating the app. In fact, an online petition to reverse the update has collected over 1.2 million signatures so far. And the app is now rated at 2.3 stars with many reviews asking for the old version back. In response, Snapchat is adding new tabs to the Friends and Discover sections to make it easier to find the Stories you want, and new GIF stickers, a tool Instagram released just last month.

More consumers find marketing personalization creepy.

Seventy-five percent of consumers find marketing personalization at least somewhat creepy, according to the 2018 CX Trends Report by InMoment. About half of consumers admitted they keep shopping with brands after a creepy experience and 22% reported leaving for other brands. Also, millennials reported creepy marketing from banks (56%), healthcare companies (52%), and tech companies (51%). And 46% of all consumers say they hesitate to give away personal information.

Facebook expands News Feed into another dimension.

Facebook is adding new support options for their 3D posts, via Oculus. The latest update will enable the use of additional textures, lighting, and realistic rendering techniques. A great use-case is creating 3D images of products like the Sony Mobile example shown below. Although it doesn’t beat actually touching products in store, it would make the social shopping experience more interactive and fun.

Twitter announces new regulations to address spam violations.

The fake social media marketplace is now a billion-dollar industry, with many providers offering to boost your account with bots and automated systems. To deter misuse of the platform, Twitter announced new developer rules within their systems and API that prohibit the use of coordinated actions across multiple accounts.

  • Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts.
  • Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts.
  • The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes, or Retweets, across many accounts have authorized your app (whether or not you created or directly control those accounts) is not permitted.

 

Reddit announces 3 new ad options.

Reddit, a community-based platform with over 330 million users is expanding their ad options to better compete with other platforms. Now, when building your Reddit campaign, you can select one of three objectives: brand awareness and reach, traffic, and conversions. Also, Reddit is releasing Ad Groups to give advertisers more control over their campaigns. Read more here.

 

 

 

Published on February 22, 2018

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