Reality Check: Snap Inc. Makes a Surprising Comeback in Q4 2017.

In this week’s digital news, new study reveals Super Bowl ad winners and losers, Snap Inc. beats industry expectations in fourth quarter earnings, and more.

Twitter releases February social calendar.

There’s plenty of reason to celebrate this February. Twitter has released its monthly calendar for brands to look ahead at social opportunities including, #FashionWeek, Winter Olympics, Pancake Day, and more.

Instagram tests the ability to reshare Stories.

According to TechCrunch, you can share someone else’s public post appearing in their main feed to your own Story by tapping on the existing share button. Also, Instagram will not notify you when someone reshares your public post in a Story, but you can exclude people from resharing in settings. More on the test here.

New report reveals Super Bowl 52 advertising data.

Who were this year’s Big Game advertising winners and losers? Tide and PepsiCo ranked high, but not higher than Kylie Jenner’s pregnancy news. And Ram Trucks got serious backlash for using Martin Luther King, Jr.’s sermon in their commercial. Advertising highlights include:

  • Super Bowl was mentioned on social media 42 million times on February 4.
  • Ram Trucks’ ad received 50.6% negative sentiment.
  • Tide’s ad with David Harbour generated over 163K mentions.
  • Game ad revenue hit approximately $414 million.
  • Advertisers purchased 40:10 minutes of national air time – the third highest in history.


Snap Inc. makes a surprising comeback in Q4 2017.

Snapchat beat industry expectations and sent shares up more than 20 percent after reporting its fourth quarter 2017 earnings. Yet, the company also reported a net loss of $350 million, up from $170 million the year before. Key numbers for Q4 include:

  • 187 million daily users, up 8.9 million from previous quarter
  • $285.6 in Q4 revenue, up $77.6 million
  • More than 90% of Snap Ads were bought programmatically last quarter
  • $100 million in revenue generated for Snapchat content partners in 2017



Published on February 9, 2018

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