In this week’s digital news, Instagram crushes the competition for top influencers, LinkedIn adopts a major feature from Snapchat, and polls are made possible in Instagram Stories.
Social Media News
Instagram enables polls in Stories.
Instagram Stories has a new way for viewers to interact with photo and video content. Users can now add poll stickers to Stories, allowing friends to weigh in on food, fashion, and whatever else they care to share. You can write the question, specify answer choices, and make sure your sticker looks right with a new alignment tool. Swiping up takes users to poll results, which are visible to anyone who can see your Story. Instagram also recently announced that businesses using BigCommerce will now have access to Insta’s shoppable posts.
LinkedIn enhances data capabilities for employers.
LinkedIn is making more data analytics visible to users who are hiring and recruiting. Employers will have access to more data from LinkedIn’s impressive user base of 500 million members. Insights including where people with specific qualifications live, which schools are producing employees with certain job titles, and how these candidates are interacting with your company. The move makes it easier to target potential employees.
Facebook’s Messenger Lite expands.
Facebook’s Messenger Lite app was originally developed for users in parts of the world where the standard Messenger app was problematic. This might mean dragging on a slower network or eating up too much data. Now, Facebook has announced Messenger Lite’s expansion into four new territories: the United Kingdom, Canada, Ireland, and the United States. Messenger Lite eliminates more advanced tools like Messenger Day in favor of the app’s core chat functions. This makes Messenger accessible on more devices and data plans, bringing it to a wider user base. Currently, Messenger Lite is not available for iOS.
Top influencers are using Snapchat less.
Snapchat continues to experience some growing pains, especially in comparison to its chief rival, Instagram Stories. In a study of 12 top influencers’ posting habits over a six month period, Instagram Stories were more than twice as popular as Snapchat Stories. Only one of the 12 influencers posted to Snapchat more frequently. These influencers posted an average of 7.6 Instagram Stories per day, versus 3.5 Snapchat Stories. Six months saw a 14% growth in Snapchat Stories posts, while Snapchat declined by 33%. Snap, Inc. also revealed recently that it has sold only 150,000 of its camera-enabled Spectacles. That’s less than 0.001% of its daily active user base.
LinkedIn adds video filters for professional events.
LinkedIn isn’t the first social network you’d think of “borrowing” Snapchat’s geofilter concept. But the business-driven app will soon offer location-activated video overlays at conferences and other events. It’s all part of the network’s recent adoption of native video, allowing users to post or livestream content in app. Now, filters can add an extra creative touch. They also have distinguished badges for users with important roles, such as speaking at the event.
New study finds best days and times for email marketing.
A new study of millions of email campaigns has found some useful info on timing email marketing. About 60% of weekly clicks came from Tuesday and Wednesday alone, while no other day claimed more than 15% of total. Engagement is strongest for emails sent around 10 a.m. or 2 p.m. However, certain days and times were particularly strong for different kinds of companies. For example, Thursday mornings were found to be particularly strong for B2B email marketing. The study breaks down results further for specific business focuses, such as eCommerce and marketing services, which differ slightly in results.
Tech marketers report major increases in content creation.
Tech marketers have stepped up their content game in a big way. According to a new study, 75% of executives have reported a 33% increase in content creation in 2017. Forty-two percent of these executives plan to spend at least $250,000 on content over the next year, and 32% are delivering new content on a daily basis — some, on an hourly basis. These execs identified social media, video, and webinars as their go-to content for consumers. Nearly all of these marketers use third parties to create at least some of their content. Most claimed the outsourced content was above average in quality. Lack of in-house expertise was the main reason cited for seeking third-party content.
Published on October 6, 2017