In this week’s digital news, Instagram Stories celebrates a successful first year, Facebook favors faster pages, and consumers reveal brands they can’t live without.
Social Media News
Instagram celebrates Stories’ first birthday.
It’s Instagram Stories’ first birthday, and the feature accomplished a lot in just one year. First, Instagram Stories surpassed Snapchat in average daily users (250 million versus 166 million). Thanks to Stories, users now spend more time on Instagram than Snapchat every day. In celebration, Instagram revealed stats on its most popular hashtags (#GoodMorning, #Work, and #Goodnight) and top location tags (Jakarta, Sao Paolo, and New York City). Also, puppy ears, made famous by Snapchat, are Instagram Stories’ most popular face filter.
Facebook algorithm favors fast-loading mobile pages.
Facebook will soon estimate mobile web page load time and prioritize those that faster load times. Slow-loading pages will get pushed further down your news feed, allowing you to view more content rather than wait. Facebook’s speedy Instant Articles feature could offer a solution for slower sites, which will see decreased reach once the change rolls out.
Twitter releases major events calendar for August.
Twitter’s new calendar template highlights relevant events through the month including, U.S. Open Tennis, MTV Video Music Awards, National Dog Day, and more. These events are likely to be conversation peaks and Twitter wants you to be prepared.
Consumers are more likely to finish subtitled videos.
A new study compiles some key takeaways for marketers regarding social media advertising. In a survey of 1,000 users and 500 marketing professionals, the study found:
- 84% of users watched videos via mobile devices.
- The most popular times to watch are the evening (56%), afternoon (43%), and before bed (38%).
- 39% of consumers are more likely finish a video with subtitles.
- 85% of users watch Facebook video on mute.
Pinterest places search bar and camera lens on home screen.
A new search bar makes it easier for Pinterest users to find what they’re looking for. The bar now appears at the top of the home feed instead of in the Explore tab. Also, Pinterest added a camera lens icon that lets users quickly snap photos of what they’re interested in. Mobile searches now make up 85% of overall Pinterest searches, with both text and visual searches seeing major increases over last year. Pinterest also has improved key word targeting and search ads, enabling brands to reach more users.
New survey tracks consumers’ emotional connection to big brands.
A new survey breaks down which brands are closest to consumers’ hearts, and Apple came out on top, followed by Disney, Amazon, and Netflix. When broken down further, Apple and Google topped the overall list of brands people “can’t live without.” However, Disney topped that list for millennials and women, while Apple skewed older and more male. The next two must-have brands for 18-to-34 year olds were Amazon and Netflix, with Apple coming in at #4 for the youngest data set.
Consumer satisfaction with e-business takes a hit.
Consumers are more dissatisfied with e-business than they were in the last few years, according to the latest American Consumer Satisfaction Index. And waning satisfaction with internet news, search engines, opinion sites, and information sites are responsible for the decline. Social networks were the only category that did not take a hit in the latest survey. Consumers also indicated that they increasingly see networks like Twitter and Facebook as news sources this year.
Published on August 4, 2017