In this week’s digital news, Snapchat rolls out Custom Stories, Pinterest introduces food discovery for Lens, and Google extends Accelerated Mobile Pages (AMP) to search and display.
Social Media News
Snapchat rolls out Custom Stories.
Custom Stories enable you to invite other users to add Snaps to one Story, or set a Geofence within which anyone can contribute. When you select ‘Create Story,’ you’ll be able to give your Story a name, then you choose who can add to your story from your friends list. You can also select who can view the story, and who can add via Geofence tool. You can contribute to as many Custom Stories, but you can only create three at a given time. More on the update here.
Pinterest introduces food discovery for Lens.
Pinterest is adding the ability to recognize food dishes to its Lens camera. You can take a photo of a dish through its Lens feature to find recipes related to it. The platform has also added more filters to its recipe searches including, cook time, diet (e.g. vegan) and specific ingredient. Lastly, Pinterest is including ratings and reviews for recipes in-stream. With these new updates, Pinterest continues to show it can offer a unique experience that no other platform can.
Twitter adds Direct Message Cards to kick-start DM conversations.
Direct Message Cards attach a menu of buttons to a promoted or organic tweet that people can select to initiate a DM conversation with the brand via chatbot or human representative. Marketers can include up to four options in a single card. For example, Twitter has been testing the new feature with Patron Tequila, and the card shows a menu of contexts in which you might want a cocktail: pool, party, cookout, and mountain. Users can select one and the brand’s bot will ask questions about the occasion and recommend a drink to try. The new feature is currently available in limited beta to Twitter advertisers.
Pinterest opens up autoplay video ads.
Pinterest has released autoplay video ads, which will play without sound and appear in people’s feeds, search results and Related Pins galleries. Also, the ads will only show in the mobile app. Pinterest is currently testing the update with several brands including, Adidas, L’Oreal, Toyota, Universal Pictures, and Visa. The videos can be up to 30 minutes long and in any format. Advertisers will also be able to retarget viewers who watched their Promoted Videos with follow-up ads on Pinterest.
Facebook adds in-stream chat and live guests to Facebook Live.
The first addition is a new way to chat with friends via direct message within a live-stream. You can either comment within the public thread, or start your own chat with friends. Facebook says they are testing this feature in several countries, and plans to make it more available later this summer. Facebook is also adding the ability to bring in guests to your live-stream, which can help reduce the pressure of going Live. To invite a guest to your broadcast, select your guest from the Live viewers list, or from a comment that he or she left. The viewer can then join or decline the broadcast.
Instagram launches Story search.
Instagram users can now search for a location or hashtag and see a Story compiled from posts with that location sticker or hashtag sticker. This can help users check out the weather, crowd, or what people are doing in the specific location. Unlike Snapchat, Instagram doesn’t require explicit submission – instead it uses fewer signals to index content for search. With Instagram now at 700 million monthly users, and 200 million daily Stories users, it has more people to pull content from than Snapchat does at 166 million daily users. Read more about the update here.
Google extends Accelerated Mobile Pages to search and display ads.
The speed of Accelerated Mobile Pages (AMP) – the mobile news articles featured in a carousel above Google Search is now being extended to search and display ads. Google found that 53% of people abandon pages if they take longer than three seconds to load, and a one-second delay on page load can decrease sales conversions up to 20%. Now, Google will convert display ads to AMP ads – increasing load time by five seconds on websites in Google Display Network. And search ads will get advertiser pages instantly in a new AdWords beta that supports AMP landing pages.
Chatbot market will be worth $3,172 million by 2021.
The chatbot market is expected to grow from $703 million in 2016 to $3,172 million by 2021, according to MarketsandMarkets. This represents an compound annual growth rate (CAGR) of 35.2%. So what exactly is fueling this rise in demand? The research shows a number of factors including, demand for intelligent customer engagement, desire to better understand consumer behavior, and adoption of cloud-based technology.
Published on May 26, 2017