Data was a crucial topic for both B2B and B2C marketers over the past year. We began adopting new data collection and integration strategies and rethinking how to improve our personalization and targeting efforts. But that doesn’t mean we’re over our obsession with data just yet. In fact, 2018 is shaping up to be a year of daunting new data challenges for marketers.
With strict data regulations, changing consumer attitudes toward online privacy and the growth of retailer-owned data centers, it’s more important than ever to know what’s trending in data and how you might use or lose the advantage it offers. So what can you expect in 2018?
Forrester’s November report, “Predictions 2018: Data Drives Media Disruption” reveals five predictions about how data will impact media and advertising in the new year.
Read the complete report to discover why:
- New data privacy regulations will challenge how marketers collect and manage consumer data.
- Amazon will disrupt the Google-Facebook duopoly and increase the pressure on independent ad tech vendors.
- The over-the-top market will become increasingly cluttered with consumers revolting over high subscription fees.
With 57% of data-driven marketers expecting to hike their spending levels this year, it’s time to understand how data use will influence your future campaigns.
Published on February 26, 2018