In this week’s digital news, Facebook announces Messenger ads, LinkedIn adds native video feature, and Amazon hits new sales record on Prime Day.
Social Media News
Facebook Messenger ads coming soon.
After testing Messenger ads in Australia and Thailand this year, Facebook plans to expand ads to the app’s total user base of 1.2 billion monthly users. Ads will not display in your conversations, but rather on the Messenger home screen. And Messenger ads will look and function as they do in your Facebook desktop and mobile news feeds. “We’ll start slowly,” says Facebook Messenger head of products Stan Chudnovsky, and expand to the wider audience as more data and user feedback roll in.
LinkedIn adds native video feature.
LinkedIn will soon allow you to publish native videos through the mobile app. Videos will play automatically with sound off as users scroll through your feed. LinkedIn will test the feature this week for a limited number of users, and will roll out to all users over the next few months. Previously, only a hand-picked crop of influencers had the ability to upload video, through a separate app. The video feature will function as it does on social networks like YouTube and Facebook. However, LinkedIn will also give you access to viewers’ employers and job titles, giving marketers key insight into who is seeing their content.
Facebook Live lets users stream their virtual realities.
Oculus Rift users can now stream their VR experience via Facebook Live. The new feature combines Facebook Live with Facebook Spaces, a VR platform launched earlier this year. The livestream Spaces experience offers real-time 3D interaction with friends’ likes and comments through avatars, and the ability to broadcast a “hangout” with another VR user, among other features. The goal is to introduce virtual reality to everyday Facebook users who may not show an interest in the new tech until it pops up on their news feed.
Snap’s stock hits an all-time low below IPO.
p>Snap Inc. went public in March of this year at an IPO of $17. This week, for the first time, Snap’s stock dipped below that IPO price, closing out Monday at $16.99. In the following days, Snap slipped further, closing at $15.24 on Wednesday. The slump follows a largely downward trend for Snap over the past month, and overall declines in tech stock across the globe. Snapchat’s earnings and daily user growth fell below expectations, Snap admitted in May, increasing uncertainty about the company’s competition with Facebook Inc. and value to advertisers going forward.
Prime Day was Amazon’s biggest sales day ever.
Amazon experienced its biggest sales day ever on its third annual Prime Day blowout. Beyond revenue, which beat Amazon sales on Black Friday and Cyber Monday, the e-commerce giant hit a record high in Amazon Prime membership sign-ups. And the Amazon Echo Dot was the hottest-selling item, a promising sign of future purchasing through voice assistant, Alexa. With an estimated 85 million members, Amazon Prime may be the most effective brand loyalty program ever created. Thanks to swift shipping and innovations like the Echo, Amazon is clearly leading the charge in online retail. In fact, one study found that 37% of all internet purchases happen on Amazon.
Voice-assisted shopping is on the rise among millennials.
Voice assistants are doing an increased amount of shopping for consumers, particularly in the millennial segment. A recent study of 1,600 shoppers found that 19% of all adults made a voice-assisted purchase at least once in the past year, a figure that increases to 43% among millennials. Of all adults surveyed, 16% owned an Amazon Echo, while 6% opted for a Google Home device. Another 20% intended to buy a voice assistant in the next year, while 67% said they were “somewhat unlikely” or “not at all likely” to make a voice purchase in that time frame. The good news for retailers in the voice-controlled market is that 37% of millennials surveyed responded that they “always” or “often” use voice to shop online.
New study finds personalization is a priority for most online shoppers.
A recent report by Qubit revealed that personalization is important to consumers when it comes to shopping online. The report found that 49% of respondents are willing to share preferences for a better retail experience. Also, 75% desire product recommendations based on purchase history, and 81% favor promotions targeted toward personal preferences. The study examined a massive two billion customer journeys, resulting in 120 million transactions, and 200 senior marketers. Marketers surveyed cited “lack of data” as the number one challenge in personalization, followed by “lack of the right technology.” Of these marketers, 64% intended to change their investment in personalization over the next year.
Published on July 14, 2017