SRAX Recap: Facebook Announces New Privacy Tools for Users & Data Restrictions for Advertisers

In this week’s digital news, Google finally rolls out mobile-first indexing, Facebook releases new privacy tools and data restrictions, OTT-only households triple, and more.

Twitter releases April social calendar.

April is all about sports, film, and music. Twitter has released its monthly calendar for brands to look ahead at social opportunities including, #StanleyCupPlayoffs, #Coachella, Emmy Awards, and more.

Google finally rolls out mobile-first indexing.

After over a year of planning and testing, Google is finally transitioning the first wave of websites to mobile-first indexing. Mobile-first indexing means Google will use the mobile version of a web page for indexing and ranking. But, it does not mean content gathered by mobile-first indexing has a ranking advantage. It works independently from its mobile-friendly assessment. More about the update here.

Facebook announced new privacy tools and data restrictions following data scandal.

Following Zuckerberg’s promise to secure the platform and make our community safer, Facebook announced a range of new privacy tools and updates designed to help you find and manage your data easily. The updates include a redesigned settings menu on mobile, a privacy shortcuts menu, and a new secure way to download and delete your Facebook data. In addition, Facebook will no longer allow advertisers to use third-party data from brokers like Acxiom, Epsilon, and Oracle directly from its platform. The only data that advertisers can use for targeting is first-party data and Facebook’s data.

OTT-only households triples since 2013.

U.S. households using only over-the-top (OTT) streaming services has nearly tripled over the past five years, according to Video Advertising Bureau’s report. Although it only accounts for 11% of all U.S. TV households, the report forecasts that OTT-only households will grow 8.2% to reach 17.9 million homes by 2021. In addition, Netflix accounts for the highest OTT viewing time (40%) and Roku accounts for the highest weekly time spent of any OTT device. More insight here.

YouTube TV signs on as NBA Finals sponsor.

YouTube TV announced it will become the first ever presenting sponsor of the 2018 NBA Finals. During the finals, starting May 31, viewers will be able to watch ABC through YouTube TV. Also, YouTube TV logo will be presented during all finals games, including on the court and in the arena. And they will be featured in ABC ad spots, in-game call outs, and on social media.

LinkedIn rolls out native video to all companies.

After beta testing with more than 700 advertisers last October, LinkedIn has released video for Sponsored Content and Company Pages. Organizations can now share organic native video that shows their culture, products, news, and events as well as video for Sponsored Content, which lives in the news feed as a standalone post. The company has also signed on with Oracle’s Moat to offer third-party video measurement and viewability, hoping to make it available to customers later this year.

 

Published on March 29, 2018

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