In this week’s news, Facebook cracks down on engagement bait posts, new report shows digital ad spend grew 23% in first half of 2017, and much more.
Social Media News
Facebook updates News Feed algorithm.
Starting this week, Facebook will demote “engagement bait” posts — posts that ask people to like, share, or comment in order to rank higher in the News Feed. Also, Pages that repeatedly share “engagement bait” posts will see a significant drop in overall reach. This is the type of content Facebook’s algorithm has targeted over the past couple of years for being spammy. Types of posts that won’t be demoted include: posts that ask for advice or recommendations, circulations of missing child reports or money raising efforts.
Snapchat announces new AR desktop app.
Snap Inc., has launched ‘Lens Studio’ to enable students, creatives, and developers to create augmented reality (AR) lenses. According to Snapchat, 70 million Snapchat users are applying Lenses daily for an average of three minutes per day. Snapchat is clearly looking to differentiate with augmented reality in 2018. But will it be enough to compete with Facebook?
Twitter releases enterprise version of API for customer service chatbots.
Twitter is rolling out an enterprise Account Activity API for developers, giving them access to real-time activities like tweets, retweets, likes, follows, etc. The new API is designed to help developers build apps that can power customer service chatbots. Also, Twitter is launching a suite of developer tools for Direct Messages out of beta including: quick replies, welcome messages, buttons on messages, and more.
Instagram makes it easier for users to comment on posts.
Previously, if you wanted to add a comment to an Instagram post, it would take you to a new page within the app. Now, you can add a comment while you’re in the main feed. All you have to do is look at a post for a few seconds and a comment box will pop up. Although it’s a small change, making it easier to comment can result in more comments and overall interactions.
70% of marketing executives plan to spend more on martech in 2018.
A new survey of 500 marketing executives found that nearly 70% plan to spend more on marketing technology in 2018. Twenty-eight percent are currently spending more than $100,000 on marketing tech platforms and 4% are spending more than $1 million. Of the 500 respondents, 30% plan to spend 11% to 25% more than their current spend.
Digital ad spend hits an all-time high, according to new IAB report.
- Total digital advertising revenue in the U.S. reached $40.1 billion in the first half of 2017.
- Mobile advertising grew to $21.7 billion, accounting for 54% of total ad spend.
- Social media advertising grew 37% to $9.5 billion.
- Digital audio advertising grew 42% to $603 million.
Published on December 21, 2017