Social Media News
In this week’s digital news, more businesses are using Instagram, Black Friday and Cyber Monday sales hit new records, and more.
Snapchat releases new Promoted Story ad format.
Promoted Stories give marketers the same format as the community, but with more targeted reach and placement. Plus, the format is three to 10 individual snaps that are connected to tell a story. ASOS and HBO were the first to make use of the new format. ASOS targeted consumers looking for suppliers for the holiday party season. And HBO targeted Black Friday shoppers, encouraging them to stay home and watch their content.
Snap Inc. CEO Evan Spiegel shares new Snapchat update coming soon.
Facebook tests Messenger blasts for businesses.
Earlier this month, Facebook released its Broadcast API, which gives businesses the ability to automate message blasts on Messenger. Now Facebook is looking to release Messenger Broadcast, the platform that will connect marketers to the Broadcast API. Messenger Broadcast is limited to people who have an open conversation with a business or have previously messaged a business. More on the update here.
New study reveals social media usage by Fortune 500 companies.
According to the report, 498 of the 500 companies use LinkedIn, making it the most popular social network for this group. This was followed by Twitter at 88% and Facebook at 85%. Interestingly, 75% of Fortune 500 companies now have YouTube accounts, up nine percentage points from last year. And 53% have Instagram accounts, up from 9% in 2013. The study also reported that Pinterest and Google+ use declined in the past year.
Instagram hits 25 million business profiles.
The company has announced that more than 25 million marketers have switched their Instagram accounts to business profiles, up from 15 million on July 2017. Since Instagram rolled out business profiles in May of 2016, advertiser base has grown to more than 2 million as of September 2017. Also, 80% of Instagram’s 800 million monthly users follow a business.
Black Friday and Cyber Monday sales hit new records.
- $2.87 billion in online sales on Thanksgiving Day
- 61% of all website traffic and 46% of revenue on Thanksgiving Day came from mobile
- $5.03 billion in online sales on Black Friday
- 2 million Black Friday-related terms and hashtags on Twitter
- 785 million total Black Friday engagements on Twitter
- $6.59 billion in online sales on Cyber Monday
Published on November 30, 2017