Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News
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Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News

In this week’s digital news, Instagram rolls out a new ad option within Stories, Pinterest launches first U,S, ad campaign, Apple introduces iOS 11, and more. Social Media News   Pinterest raises new funding and launches first U.S. ad campaign. Pinterest raises $150 million in additional capital at a valuation of $12.3 billion as it...

Instagram Launches Face Filters, Hashtags for Stories, & More: Reality Check Digital News
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Instagram Launches Face Filters, Hashtags for Stories, & More: Reality Check Digital News

In this week’s digital news, Instagram launches face filters, Snap Inc. announces Sponsored World Lenses, social media is deemed the top distribution channel for digital video, and more. Social Media News   Instagram launches face filters, clickable hashtags, and Location Stories. Instagram face filters work just like Snapchat Lenses which augment masks to people’s faces...

Snapchat Debuts Self-Serve Ad Manager: Reality Check Digital News
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Snapchat Debuts Self-Serve Ad Manager: Reality Check Digital News

In this week’s digital news, Snapchat debuts self-serve ad buying tool, Facebook wants to hire 3,000 employees in the next year, and marketers report original digital video spend has doubled. Social Media News   YouTube revamps its desktop site. The redesign features Google’s design language, Material Design, a dark theme, minor search updates and a new...

LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News
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LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News

In this week’s digital news, LinkedIn launches new targeting options, Matched Audiences, Twitter’s ad revenue drops, and mobile ad spend surpasses desktop. Social Media News   LinkedIn reaches new milestone of 500 million members. LinkedIn has announced the platform has passed 500 million total registered users across 200 countries. According to LinkedIn, there are 10...

Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News
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Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News

In this week’s digital news, Instagram adds collections feature, Snapchat announces World Lenses, and eMarketer releases new programmatic advertising estimates. Social Media News   Instagram takes aim at Pinterest by introducing Collections feature. After earlier launching its bookmarking tool and having 46% of their consumers actively using the feature, Instagram has introduced collections. Users will...

Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News
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Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News

In this week’s digital news, Snapchat releases Snap to Store ad measurement, Facebook and Instagram reach new milestones, new study reveals ad viewability benchmarks, and more. Social Media News   Facebook brings group payments to Messenger. Facebook introduced payments within Messenger two years ago, but the feature only allowed payments to one person at a...

Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News
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Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News

In this week’s digital news, Facebook debuts Stories on its main app, Pinterest launches support program for new advertisers, & trust in advertisements increases 11%. Social Media News   Facebook debuts Stories on its main app. After earlier launching Stories in Messenger, Instagram, and WhatsApp, the feature is now available on Facebook’s main app. Stories...