SRAX Recap: Brands Take a Stand, Snap Gets Gamified, Facebook for Transparency
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SRAX Recap: Brands Take a Stand, Snap Gets Gamified, Facebook for Transparency

In this week’s digital news, brands take a stand against fake followers, Snapchat gets gamified, Facebook pushes for transparency, and more. Brands take a stand against fake followers on social Brands have had enough of fake followers in the influencer marketing arena. Although the power of influencer marketing is increasingly in demand, Keith Weed, CEO...

SRAX Recap: Apple 911 Feature, Facebook Autoplay Ads, Instagram Long-Form Video
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SRAX Recap: Apple 911 Feature, Facebook Autoplay Ads, Instagram Long-Form Video

In this week’s digital news, Apple iOS 12 could save lives, Facebook embraces autoplay ads, Instagram comes out with long-form video, and more. Instagram launches a new long-form video content application. Instagram just launched its own long-form video platform, called IGTV, geared towards working with younger, ‘digitally native’ users who, rather than being brought up...

SRAX Recap: Snapchat Audio Lenses, the “Privacy Paradox,” Surprising Video Trends
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SRAX Recap: Snapchat Audio Lenses, the “Privacy Paradox,” Surprising Video Trends

In this weeks digital news, Google plugs into music ads, Snapchat continues to innovate, and Mary Meeker’s internet trends report provides plenty of digital insight. Google plugs into music streaming services and SoundCloud goes programmatic. Google pumps up programmatic advertising and looks to music streaming services like Spotify, Pandora and Soundcloud to deliver audio ads....

SRAX Recap: Royal Wedding Livestream, Instagram Mute, Fake News Tips
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SRAX Recap: Royal Wedding Livestream, Instagram Mute, Fake News Tips

In this week’s digital news, Instagram reduces FOMO, Google updates trending topics for marketers, and the Royal wedding goes viral. New Instagram features seek to reduce FOMO. Instagram is testing new tools that will allow users to keep track of the amount of time they spend in the application. This new feature will be under...

SRAX Recap: Facebook Explores Ad-Free Subscription Option
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SRAX Recap: Facebook Explores Ad-Free Subscription Option

In this week’s digital news, Facebook eyes subscription option and distributed ledger technology, Instagram announces native payments, and digital ad revenue surpasses TV ad revenue. New report shows digital ad revenue surpassed TV ad spend in 2017. According to a new report by PwC, digital advertising revenue rose 21% to $88 billion in the U.S....