SRAX Recap: Twitter Bot Purge, Snapchat Marketplace, AI Patient Monitoring
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SRAX Recap: Twitter Bot Purge, Snapchat Marketplace, AI Patient Monitoring

In this week’s digital news Twitter bot purge, Snapchat private marketplace, Snap40 AI patient monitoring, and more. Twitter bot purge and removal of 143,000 apps in 3 months After talk of suspending over 128 million accounts this year, Twitter decides to finally acknowledge and take action against its growing bot problem. The most crucial aspect...

SRAX Recap: Netflix Increases Marketing Budget, Amazon Prime Day, Microsoft Wants Regulation
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SRAX Recap: Netflix Increases Marketing Budget, Amazon Prime Day, Microsoft Wants Regulation

In this week’s digital news Netflix increases its marketing budget, Amazon Prime Day breaks records, Microsoft calls for regulation of facial recognition, and more. Netflix increases its already massive marketing budget At the beginning of the year, Netflix said it planned to increase its marketing spend over 50% to about $2 billion. However, some investors...

SRAX Recap: Brands Take a Stand, Snap Gets Gamified, Facebook for Transparency
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SRAX Recap: Brands Take a Stand, Snap Gets Gamified, Facebook for Transparency

In this week’s digital news, brands take a stand against fake followers, Snapchat gets gamified, Facebook pushes for transparency, and more. Brands take a stand against fake followers on social Brands have had enough of fake followers in the influencer marketing arena. Although the power of influencer marketing is increasingly in demand, Keith Weed, CEO...

SRAX Recap: Apple 911 Feature, Facebook Autoplay Ads, Instagram Long-Form Video
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SRAX Recap: Apple 911 Feature, Facebook Autoplay Ads, Instagram Long-Form Video

In this week’s digital news, Apple iOS 12 could save lives, Facebook embraces autoplay ads, Instagram comes out with long-form video, and more. Instagram launches a new long-form video content application. Instagram just launched its own long-form video platform, called IGTV, geared towards working with younger, ‘digitally native’ users who, rather than being brought up...

SRAX Recap: Snapchat Audio Lenses, the “Privacy Paradox,” Surprising Video Trends
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SRAX Recap: Snapchat Audio Lenses, the “Privacy Paradox,” Surprising Video Trends

In this weeks digital news, Google plugs into music ads, Snapchat continues to innovate, and Mary Meeker’s internet trends report provides plenty of digital insight. Google plugs into music streaming services and SoundCloud goes programmatic. Google pumps up programmatic advertising and looks to music streaming services like Spotify, Pandora and Soundcloud to deliver audio ads....