Yes, the rumors are true – consumers do trust user-generated content (UGC) and reviews more than branded content. Actually, UGC has been around for a long time, but new media platforms have made it more accessible, giving rise to a new digital form of word-of-mouth marketing. User-generated content is content created by consumers and that...
To say that Facebook is overcrowded is an understatement. Every 60 seconds, 300 new profiles are created, 293,000 statuses are updated, 510,000 comments are posted, and 136,000 photos are uploaded. There is now far more content being made than there is time to absorb it. And this explosion of content has made it more difficult...
Snapchat is the fastest growing social network. Not only does it currently reach 41% of all 18 to to 34 year-olds in the U.S., but it’s poised to hit 217 million users by the end of 2017. While the app’s unique in-the-moment photo sharing and editing capabilities have shown proven success, over the last two years...
Today, social media is a key component of nearly every brand’s marketing strategy. However, with multiple accounts to manage and online platforms to navigate, marketers struggle to keep up with what’s working and what’s not. With so much information to monitor, how can you recognize the best times to post your content in order to achieve optimal engagement?...
Advanced Facebook Ad Targeting for Businesses . The data it collects is much more valuable than basic demographics. It knows what you’re interested in, what you read and what you purchase, and it can even track your offline activity. That’s why Facebook ad targeting is so valuable to businesses. Your business can use Facebook to target...
