Reality Check: Data-driven Marketing Increasingly Seen as a Top Priority for Brands and Agencies
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Reality Check: Data-driven Marketing Increasingly Seen as a Top Priority for Brands and Agencies

In this week’s digital news, Snapchat rolls out analytics for influencers, IAB releases GDPR advice, and data-driven marketing increasingly seen as a top priority. Instagram tests screenshot and screen recording alerts. Instagram is testing a new feature (first seen on Snapchat) that shows you when someone takes a screenshot or screen recording of your story....

Reality Check: 55% of Marketers say Facebook Organic Reach Has Dropped
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Reality Check: 55% of Marketers say Facebook Organic Reach Has Dropped

In this week’s digital news, marketers voice their challenges with Facebook organic reach, YouTube ramps up brand safety, and Google factors in page speed for mobile search. 55% of marketers say their Facebook organic reach has dropped in the past year. In the State of Social Media 2018 Report, Buffer and Social Media Week surveyed...

U.S. Holiday 2017 Trends & Tips to Boost Sales this Season [Infographic]
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U.S. Holiday 2017 Trends & Tips to Boost Sales this Season [Infographic]

Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total U.S. e-commerce sales for the year, according to Forrester’s September 2017 report, “US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail.” But don’t worry, there’s still time to optimize your holiday marketing campaigns and win over customers during...