SRAX Recap: Apple Releases New Privacy Controls to Comply with GDPR
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SRAX Recap: Apple Releases New Privacy Controls to Comply with GDPR

In this week’s digital news, Facebook expands split testing tool, Apple releases new privacy controls, consumers want more digital coupons, and more. YouTube lets advertisers buy TrueView ads based on reach. TrueView ads are six-second skippable ads that initially launched with an ad-buying model based on watch time. Now, the company is releasing the “TrueView...

Breaking Down the Block in Blockchain – Part 1
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Breaking Down the Block in Blockchain – Part 1

If you’re reading this, you’ve likely heard the buzz around blockchain technology. You may not have Satoshi Nakamoto on speed dial or $1.5 million in your crypto wallet, but hey, one step at a time. If you’re a blockchain beginner, you probably didn’t understand any part of that last sentence. But, fear not, in part...

SRAX Recap: Facebook Announces New Privacy Tools for Users & Data Restrictions for Advertisers
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SRAX Recap: Facebook Announces New Privacy Tools for Users & Data Restrictions for Advertisers

In this week’s digital news, Google finally rolls out mobile-first indexing, Facebook releases new privacy tools and data restrictions, OTT-only households triple, and more. Twitter releases April social calendar. April is all about sports, film, and music. Twitter has released its monthly calendar for brands to look ahead at social opportunities including, #StanleyCupPlayoffs, #Coachella, Emmy...

SRAX Recap: U.S. Digital Ad Spend Will Make Up 50% of Total Ad Sales in 2018
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SRAX Recap: U.S. Digital Ad Spend Will Make Up 50% of Total Ad Sales in 2018

In this week’s digital news, Instagram updates its algorithm, new forecast reveals digital ad spend will grow 5.5%, Amazon becomes second most valuable company, and more. Instagram updates algorithm and extends shopping tool to 8 countries. Since switching its feed from reverse chronological to interest-based in 2016, Instagram has received major backlash from users. But...

SRAX Recap: Reddit Introduces In-App Native Advertising
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SRAX Recap: Reddit Introduces In-App Native Advertising

In this week’s digital news Reddit announces new ad option, Snapchat features third-party influencer lenses, and Twitter signs soccer streaming deal. Reddit introduces native advertising in its mobile apps. Reddit is extending its ad options, giving advertisers the opportunity to reach app users with native in-feed ads. The company, which has over 330 million monthly...

Reality Check: Twitter Opens Up its Ad Inventory to Programmatic Buying Platforms
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Reality Check: Twitter Opens Up its Ad Inventory to Programmatic Buying Platforms

In this week’s digital news, Facebook introduces new tool for travel advertisers, Twitter embraces programmatic, and Snapchat falls behind in advertiser numbers. Facebook introduces Trip Consideration, a new ad product for travel advertisers. Trip Consideration allows businesses to target people who show travel intent such as looking at travel-related pages. According to Facebook, 68% of...

Are You Getting Personalization Right? Why You Need to Evolve to Individualization to Win Today’s Customers
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Are You Getting Personalization Right? Why You Need to Evolve to Individualization to Win Today’s Customers

If you’re anything like the majority of marketers you’ve embraced personalization: 89% of digital businesses are investing in personalization and 72% of retailers want to personalize even the in-store experience. But delivering highly relevant experiences that go beyond stale segments is easier said than done. To keep up with customers expectations you must now collect,...

Reality Check: Live TV Events Drive 11% Growth in U.S. Advertising
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Reality Check: Live TV Events Drive 11% Growth in U.S. Advertising

In this week’s digital news, live tv events and awards help boost advertising market, 5G rolls out to major U.S. cities, Twitter ads bookmarking feature, and more. Twitter’s new share icon lets you bookmark tweets or share them offline. After announcing the planned update in October, Twitter has finally released its Bookmarks feature to all...

Data Drives Media Disruption in 2018: Who Will Win and Who Will Lose?
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Data Drives Media Disruption in 2018: Who Will Win and Who Will Lose?

Data was a crucial topic for both B2B and B2C marketers over the past year. We began adopting new data collection and integration strategies and rethinking how to improve our personalization and targeting efforts. But that doesn’t mean we’re over our obsession with data just yet. In fact, 2018 is shaping up to be a year...

Reality Check: Snapchat Releases New Features After Massive Backlash from Redesign
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Reality Check: Snapchat Releases New Features After Massive Backlash from Redesign

In this week’s digital news, Snapchat still getting massive backlash from redesign, Reddit announces 3 new ad options, and more consumers are finding personalization creepy. Snapchat adds new features after massive backlash from redesign. Snapchat recently released an update that puts Stories and messages all in one place. Although Snap’s goal was to make it...