Reality Check: Snapchat Releases New Features After Massive Backlash from Redesign
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Reality Check: Snapchat Releases New Features After Massive Backlash from Redesign

In this week’s digital news, Snapchat still getting massive backlash from redesign, Reddit announces 3 new ad options, and more consumers are finding personalization creepy. Snapchat adds new features after massive backlash from redesign. Snapchat recently released an update that puts Stories and messages all in one place. Although Snap’s goal was to make it...

Reality Check: Data-driven Marketing Increasingly Seen as a Top Priority for Brands and Agencies
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Reality Check: Data-driven Marketing Increasingly Seen as a Top Priority for Brands and Agencies

In this week’s digital news, Snapchat rolls out analytics for influencers, IAB releases GDPR advice, and data-driven marketing increasingly seen as a top priority. Instagram tests screenshot and screen recording alerts. Instagram is testing a new feature (first seen on Snapchat) that shows you when someone takes a screenshot or screen recording of your story....

Reality Check: Snap Inc. Makes a Surprising Comeback in Q4 2017.
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Reality Check: Snap Inc. Makes a Surprising Comeback in Q4 2017.

In this week’s digital news, new study reveals Super Bowl ad winners and losers, Snap Inc. beats industry expectations in fourth quarter earnings, and more. Twitter releases February social calendar. There’s plenty of reason to celebrate this February. Twitter has released its monthly calendar for brands to look ahead at social opportunities including, #FashionWeek, Winter...

Roundup: 5 Blockchain Predictions That Will Make Waves in 2018
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Roundup: 5 Blockchain Predictions That Will Make Waves in 2018

“Blockchain and crypto is in its infancy,” says SRAX COO Kristoffer Nelson. Yet, the cryptocurrency wave is coming in larger and faster than the biggest tech innovations thus far, even the rise of the Internet. In fact, the price of Bitcoin rose almost 2,000 percent from $1,000 in January 2017 to over $19,000 at its...

Reality Check: 64% plan to use social media during Super Bowl game.
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Reality Check: 64% plan to use social media during Super Bowl game.

In this week’s digital news, Facebook reports Q4 earnings, Twitter hosts BrandBowl, and new study reveals attitudes towards Super Bowl TV commercials. Facebook Q4 revenue increases while time spent on the network drops. Facebook’s revenue in the fourth quarter rose 47% to $12.97 billion, up from $8.8 billion in Q4 2016. Mobile ad revenue represented...

Reality Check: Snapchat Gives Users the Ability to Share Stories Outside the App
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Reality Check: Snapchat Gives Users the Ability to Share Stories Outside the App

In this week’s digital news, Snapchat Stories extend to the web, Facebook rolls out new privacy changes, study shows personalization leads to four times more conversions. Snapchat Stories jump to desktops. Snapchat users can now share Stories on the web, via text message, and email. This move is intended to improve Snapchat’s user growth problem...

Reality Check: 55% of Marketers say Facebook Organic Reach Has Dropped
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Reality Check: 55% of Marketers say Facebook Organic Reach Has Dropped

In this week’s digital news, marketers voice their challenges with Facebook organic reach, YouTube ramps up brand safety, and Google factors in page speed for mobile search. 55% of marketers say their Facebook organic reach has dropped in the past year. In the State of Social Media 2018 Report, Buffer and Social Media Week surveyed...

Digital Ad Spend Hit $40.1 Billion in H1 2017: Reality Check Digital News
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Digital Ad Spend Hit $40.1 Billion in H1 2017: Reality Check Digital News

In this week’s news, Facebook cracks down on engagement bait posts, new report shows digital ad spend grew 23% in first half of 2017, and much more. Social Media News   Facebook updates News Feed algorithm. Starting this week, Facebook will demote “engagement bait” posts — posts that ask people to like, share, or comment...

U.S. Holiday 2017 Trends & Tips to Boost Sales this Season [Infographic]
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U.S. Holiday 2017 Trends & Tips to Boost Sales this Season [Infographic]

Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total U.S. e-commerce sales for the year, according to Forrester’s September 2017 report, “US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail.” But don’t worry, there’s still time to optimize your holiday marketing campaigns and win over customers during...