SRAX Recap: Social Media Continues to Rise, Despite Privacy Concerns
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SRAX Recap: Social Media Continues to Rise, Despite Privacy Concerns

In this week’s digital news, social media use rises despite privacy concerns, Snapchat launches Face Lenses, and research finds ads below the fold are more effective. New global digital report shows social media use is growing, despite privacy concerns. The Global Digital Statshot report by We Are Social and Hootsuite shows that social media users around...

SRAX Recap: Snapchat Might Bring Back the Chronological Feed
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SRAX Recap: Snapchat Might Bring Back the Chronological Feed

In this week’s digital news, Snapchat tests old chronological feed, new study reveals the top emojis for marketing, and more. Instagram adds new features including Focus mode, Nametags, and Q and A. Instagram is rolling out focus mode for its camera, which softly blurs the background and makes the objects and people stand out. In...

SRAX Recap: Apple Releases New Privacy Controls to Comply with GDPR
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SRAX Recap: Apple Releases New Privacy Controls to Comply with GDPR

In this week’s digital news, Facebook expands split testing tool, Apple releases new privacy controls, consumers want more digital coupons, and more. YouTube lets advertisers buy TrueView ads based on reach. TrueView ads are six-second skippable ads that initially launched with an ad-buying model based on watch time. Now, the company is releasing the “TrueView...

Breaking Down the Block in Blockchain – Part 1
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Breaking Down the Block in Blockchain – Part 1

If you’re reading this, you’ve likely heard the buzz around blockchain technology. You may not have Satoshi Nakamoto on speed dial or $1.5 million in your crypto wallet, but hey, one step at a time. If you’re a blockchain beginner, you probably didn’t understand any part of that last sentence. But, fear not, in part...

SRAX Recap: Facebook Announces New Privacy Tools for Users & Data Restrictions for Advertisers
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SRAX Recap: Facebook Announces New Privacy Tools for Users & Data Restrictions for Advertisers

In this week’s digital news, Google finally rolls out mobile-first indexing, Facebook releases new privacy tools and data restrictions, OTT-only households triple, and more. Twitter releases April social calendar. April is all about sports, film, and music. Twitter has released its monthly calendar for brands to look ahead at social opportunities including, #StanleyCupPlayoffs, #Coachella, Emmy...

SRAX Recap: U.S. Digital Ad Spend Will Make Up 50% of Total Ad Sales in 2018
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SRAX Recap: U.S. Digital Ad Spend Will Make Up 50% of Total Ad Sales in 2018

In this week’s digital news, Instagram updates its algorithm, new forecast reveals digital ad spend will grow 5.5%, Amazon becomes second most valuable company, and more. Instagram updates algorithm and extends shopping tool to 8 countries. Since switching its feed from reverse chronological to interest-based in 2016, Instagram has received major backlash from users. But...

SRAX Recap: Reddit Introduces In-App Native Advertising
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SRAX Recap: Reddit Introduces In-App Native Advertising

In this week’s digital news Reddit announces new ad option, Snapchat features third-party influencer lenses, and Twitter signs soccer streaming deal. Reddit introduces native advertising in its mobile apps. Reddit is extending its ad options, giving advertisers the opportunity to reach app users with native in-feed ads. The company, which has over 330 million monthly...

Reality Check: Twitter Opens Up its Ad Inventory to Programmatic Buying Platforms
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Reality Check: Twitter Opens Up its Ad Inventory to Programmatic Buying Platforms

In this week’s digital news, Facebook introduces new tool for travel advertisers, Twitter embraces programmatic, and Snapchat falls behind in advertiser numbers. Facebook introduces Trip Consideration, a new ad product for travel advertisers. Trip Consideration allows businesses to target people who show travel intent such as looking at travel-related pages. According to Facebook, 68% of...

Are You Getting Personalization Right? Why You Need to Evolve to Individualization to Win Today’s Customers
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Are You Getting Personalization Right? Why You Need to Evolve to Individualization to Win Today’s Customers

If you’re anything like the majority of marketers you’ve embraced personalization: 89% of digital businesses are investing in personalization and 72% of retailers want to personalize even the in-store experience. But delivering highly relevant experiences that go beyond stale segments is easier said than done. To keep up with customers expectations you must now collect,...

Reality Check: Live TV Events Drive 11% Growth in U.S. Advertising
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Reality Check: Live TV Events Drive 11% Growth in U.S. Advertising

In this week’s digital news, live tv events and awards help boost advertising market, 5G rolls out to major U.S. cities, Twitter ads bookmarking feature, and more. Twitter’s new share icon lets you bookmark tweets or share them offline. After announcing the planned update in October, Twitter has finally released its Bookmarks feature to all...