SRAX Recap: Facebook Explores Ad-Free Subscription Option
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SRAX Recap: Facebook Explores Ad-Free Subscription Option

In this week’s digital news, Facebook eyes subscription option and distributed ledger technology, Instagram announces native payments, and digital ad revenue surpasses TV ad revenue. New report shows digital ad revenue surpassed TV ad spend in 2017. According to a new report by PwC, digital advertising revenue rose 21% to $88 billion in the U.S....

Listen to SRAX CEO Christopher Miglino on Bloomberg Radio
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Listen to SRAX CEO Christopher Miglino on Bloomberg Radio

SRAX CEO Christopher Miglino was recently live in-studio with Pimm Fox and Lisa Abramowicz of Bloomberg Radio to offer insight on data privacy issues and how they affect the marketplace. Listen below to hear about our new BIGtoken solution that actually rewards consumers for sharing their data.    

SRAX Recap: Zuckerberg Announces Host of New Tools Across Platforms
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SRAX Recap: Zuckerberg Announces Host of New Tools Across Platforms

In this week’s digital news, Zuckerberg announces array of new Facebook and Instagram tools, Spotify reports increase in programmatic, Cambridge Analytica shuts down, and more. Twitter releases May social calendar. Twitter has published its monthly calendar for brands to look ahead at social opportunities including, the royal wedding, National Wine Day, French Open, and more....

SRAX Recap: Facebook and Twitter Beat First Quarter Expectations
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SRAX Recap: Facebook and Twitter Beat First Quarter Expectations

In this week’s digital news, Twitter beats Q1 expectations, streaming services save the music business, Facebook unveils censorship guidelines, and more. Both Facebook and Twitter beat expectations for first quarter. Despite the increasing scrutiny over consumer data use, Facebook reported $11.97 billion in revenue for Q1 2018, a 49% increase from Q1 2017. The company...

SRAX Recap: Social Media Continues to Rise, Despite Privacy Concerns
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SRAX Recap: Social Media Continues to Rise, Despite Privacy Concerns

In this week’s digital news, social media use rises despite privacy concerns, Snapchat launches Face Lenses, and research finds ads below the fold are more effective. New global digital report shows social media use is growing, despite privacy concerns. The Global Digital Statshot report by We Are Social and Hootsuite shows that social media users around...

SRAX Recap: Snapchat Might Bring Back the Chronological Feed
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SRAX Recap: Snapchat Might Bring Back the Chronological Feed

In this week’s digital news, Snapchat tests old chronological feed, new study reveals the top emojis for marketing, and more. Instagram adds new features including Focus mode, Nametags, and Q and A. Instagram is rolling out focus mode for its camera, which softly blurs the background and makes the objects and people stand out. In...

SRAX Recap: Apple Releases New Privacy Controls to Comply with GDPR
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SRAX Recap: Apple Releases New Privacy Controls to Comply with GDPR

In this week’s digital news, Facebook expands split testing tool, Apple releases new privacy controls, consumers want more digital coupons, and more. YouTube lets advertisers buy TrueView ads based on reach. TrueView ads are six-second skippable ads that initially launched with an ad-buying model based on watch time. Now, the company is releasing the “TrueView...

Breaking Down the Block in Blockchain – Part 1
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Breaking Down the Block in Blockchain – Part 1

If you’re reading this, you’ve likely heard the buzz around blockchain technology. You may not have Satoshi Nakamoto on speed dial or $1.5 million in your crypto wallet, but hey, one step at a time. If you’re a blockchain beginner, you probably didn’t understand any part of that last sentence. But, fear not, in part...

SRAX Recap: Facebook Announces New Privacy Tools for Users & Data Restrictions for Advertisers
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SRAX Recap: Facebook Announces New Privacy Tools for Users & Data Restrictions for Advertisers

In this week’s digital news, Google finally rolls out mobile-first indexing, Facebook releases new privacy tools and data restrictions, OTT-only households triple, and more. Twitter releases April social calendar. April is all about sports, film, and music. Twitter has released its monthly calendar for brands to look ahead at social opportunities including, #StanleyCupPlayoffs, #Coachella, Emmy...