7 out of 10 American Adults “Second-Screened” in 2017: Reality Check Digital News

In this week’s digital news, Facebook’s new plug-in bridges customer interaction across devices, Twitter will promote all of your tweets for $99, and more American are “second screening” while they watch TV.

Social Media News

 

Twitter offers an ad subscription.

There’s an easier way to pay for a Twitter boost. The network has unveiled a subscription option at $99 per month, which automatically promotes all content from advertisers. In “Promote Mode,” these users will also find analytics such as impressions and new followers gained from any given tweet. The feature is currently available as a public beta in the U.S. and U.K. only.

LinkedIn can now spruce up your resume in Microsoft Word.

Many people use LinkedIn to find and apply to jobs, and many also use Microsoft to compose a compelling resume. Now, these two companies have come together to make the process easier and more effective for these users. Beginning with Office 365 subscribers who use a PC and rolling out wider in coming months, you can find a “Resume Assistant” in Word. Information you’ve shared on LinkedIn can be easily imported into Word, and artificial intelligence can make suggestions for stronger words and other improvements to enhance your curriculum vitae (CV). This is part of an ongoing effort to integrate more LinkedIn data into Microsoft products.

Facebook carries customer conversations across devices.

Facebook wants to make users’ purchase journeys a little more seamless. It has introduced a plug-in allowing businesses to keep continuous chats with customers on and off the Facebook page. Now when users visit a seller’s webpage, they’ll be able to continue a chat they began on Facebook, or vice versa. The feature is designed to continue customer service, sales, and payment across multiple platforms and devices.

As Snapchat growth stagnates, a redesign is in order.

Unlike many other social network giants, Snapchat is having a difficult time finding much to celebrate in Q3 this year. Snap, Inc. reported a sizeable loss for Q3, four times the size its loss in Q3 last year. Naturally, this sent share prices plummeting further. The stock has mostly underperformed since its launch earlier this year. Snapchat added just 5 million over Q3 in 2017, well below expectations. Snap, Inc. CEO Evan Spiegel stated that user growth was a primary focus for 2018, and that the app will be redesigned with an eye on a simpler user experience.

Instagram now lets you #Latergram Stories.

Instagram has long pushed its Stories as a way to share what’s happening “now” — or at least, within the past 24 hours. Now, it is easing up on rules to let you post videos and photos from your Camera Roll that are more than a day old. Users will now see the most timely content in their Camera Roll first, with the option of selecting older content too. In a more experimental move, it appears Instagram is also considering letting you follow hashtags in addition to accounts.

 

Digital News

 

Amazon will pop-up in Whole Foods for the holidays.

Where’s the most convenient place to get an Amazon Fire TV stick? During the holidays, the answer may not be: “On Amazon.com.” Amazon will open pop-up stores in Whole Foods retail locations, tempting shoppers to check a few things off their holiday gift lists while they’re taking care of their grocery lists. The shops will be manned by knowledgeable Amazon employees who can answer any relevant questions. The pop-ups will appear in five locations, while Amazon devices will be available for sale in many more Whole Foods stores.

Seven out of 10 American adults “second screened” in 2017.

As more devices become capable of and convenient for more purposes, it’s no surprise that most U.S. adults are now juggling multiple screens at the same time. A study finds that 177.7 million American adults use a second screen while watching TV, a 70% rise over last year. Smartphones are, not surprisingly, the most popular second screen. Most users consume unrelated content, while only 46.2 million engage with related content while watching TV.

 

 

Published on November 10, 2017

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