In this week’s digital news, Snapchat finally goes public, YouTube debuts TV streaming service, and mobile app usage grows by 28%.
Social Media News.
Youtube debuts TV streaming service, YouTube TV.
YouTube TV will be priced at $35 per month, but will initially launch in cities where the company can ensure full, live broadcast feeds. Some of the major networks YouTube has partnered with include CW, USA, FX, FreeForm, Fox News, MSNBC and Disney. The 28 series that are part of YouTube Red will also be included in the YouTube TV package. Read more here.
Facebook integrates Messenger messages and Instagram comments into one Inbox.
Facebook has announced the launch of a new Inbox feature. Users will soon be able to access Facebook comments and messages along with Instagram comments all in one place. Facebook wants to provide users with a consolidated hub where they can easily manage their notifications from multiple platforms.
Periscope introduces three new features.
Periscope users are now able to create closed groups, where they can share content in a private space. And users can accept or decline invitations into groups, instead of automatically being added to a group. Also, all users can now broadcast through Periscope Producer, a platform that lets you stream from external sources like VR headsets, satellite trucks, and professional grade cameras. More on the update here.
Snapchat goes public.
Snap Inc. priced its initial public offering on Wednesday at $17 per share, but hit a high of $26 per share. The company is listed on the New York Stock Exchange under the symbol SNAP. It is the first technology or communications company to go public in the U.S. in 2017. And it is the largest IPO on a U.S. exchange since Alibaba Group raised $21.6 billion in 2014 at a $168 billion valuation.
Twitter releases major events calendar for March.
Twitter’s new calendar template highlights relevant events throughout the month, including March Madness, Paris Fashion Week and more. These events will likely be conversation peaks and Twitter wants you to be prepared. Employing a content calendar to tap into seasonal celebrations and events is a great way to boost your social media presence.
89% of mobile digital marketers will use video in 2017.
A survey conducted by Dimensional Research found that 9 out of 10 marketers are using video in their mobile marketing this year. 70% respondents reported using video for awareness, while 81% said their primary goal is acquisition. However, the industry has recognized that acquisition is the most challenging stage of the customer journey. Some issues cited by advertisers include measuring ROI and reaching their primary target market.
66% of millennials are interested in buying products via Chatbots.
A study by Retale revealed that 70% of millennials have positive experiences with Chatbots. 7 in 8 of those millennials believe that major consumer brands should consider using Chatbots to advertise their products, services and promotions. Also, 71% said they are willing to buy products directly from Chatbots. Read more about the benefits of using Chatbots here.