LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News
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LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News

In this week’s digital news, LinkedIn launches new targeting options, Matched Audiences, Twitter’s ad revenue drops, and mobile ad spend surpasses desktop. Social Media News   LinkedIn reaches new milestone of 500 million members. LinkedIn has announced the platform has passed 500 million total registered users across 200 countries. According to LinkedIn, there are 10...

Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News
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Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News

In this week’s digital news, Snapchat releases Snap to Store ad measurement, Facebook and Instagram reach new milestones, new study reveals ad viewability benchmarks, and more. Social Media News   Facebook brings group payments to Messenger. Facebook introduced payments within Messenger two years ago, but the feature only allowed payments to one person at a...

YouTube Debuts Live TV Streaming Service: Reality Check Digital News
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YouTube Debuts Live TV Streaming Service: Reality Check Digital News

In this week’s digital news, Snapchat finally goes public, YouTube debuts TV streaming service, and mobile app usage grows by 28%. Social Media News.   Youtube debuts TV streaming service, YouTube TV. YouTube TV will be priced at $35 per month, but will initially launch in cities where the company can ensure full, live broadcast feeds....

Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News
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Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News

In this week’s digital news, Facebook moves in on LinkedIn’s job search market, Snapchat’s IPO valuation is projected to be $3.2 billion, and new study shows segmented email campaigns see higher click-through rates.   Social Media News   Facebook enters the job search market.  After months of testing, Facebook has finally rolled out support for job listings...

Pinterest Brings Search to the Real World: Reality Check Digital News
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Pinterest Brings Search to the Real World: Reality Check Digital News

In this week’s digital news, Pinterest brings search to the real world and Instagram surpasses Twitter’s web footprint. Plus, check out the social media stats from Super Bowl 51. Social Media News   Twitter announces new safety features.  “Safe search” will remove tweets that contain sensitive content or tweets in blocked/muted accounts. Also, Twitter says it will...