Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix
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Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix

You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? In our previous post we explained what first-party data is and five ways you can leverage it for better performance. First-party data is the most used source...