Amazon.com Hits New Record With Share Price Above $1,000: Reality Check Digital News
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Amazon.com Hits New Record With Share Price Above $1,000: Reality Check Digital News

In this week’s digital news, Amazon’s share price hits $1,000, Snap Inc. acquires drone startup, Pokémon Go reveals cost-per-visit model for sponsorships, and more. Social Media News   Snap Inc. acquires drone startup. Snap Inc. has acquired Ctrl Me, a drone startup that focuses on customizing the devices to carry heavy, high-end cameras. Since the...

Instagram Launches Face Filters, Hashtags for Stories, & More: Reality Check Digital News
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Instagram Launches Face Filters, Hashtags for Stories, & More: Reality Check Digital News

In this week’s digital news, Instagram launches face filters, Snap Inc. announces Sponsored World Lenses, social media is deemed the top distribution channel for digital video, and more. Social Media News   Instagram launches face filters, clickable hashtags, and Location Stories. Instagram face filters work just like Snapchat Lenses which augment masks to people’s faces...

How to Master Advanced Targeting on Snapchat
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How to Master Advanced Targeting on Snapchat

Snapchat is the fastest growing social network. Not only does it currently reach 41% of all 18 to to 34 year-olds in the U.S., but it’s poised to hit 217 million users by the end of 2017. While the app’s unique in-the-moment photo sharing and editing capabilities have shown proven success, over the last two years...

Snapchat Releases New Creative Tools Including, Limitless Snaps, Looping Videos, and More.
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Snapchat Releases New Creative Tools Including, Limitless Snaps, Looping Videos, and More.

In this week’s digital news, Snapchat releases new creative tools including Limitless Snaps and Looping Videos, new study finds what emotionally connects consumers to brands, and more. Social Media News   Pinterest improves Lens beta. Pinterest introduced their Lens tool in February, which allows users to take photos of objects and use them to search for...

Snapchat Debuts Self-Serve Ad Manager: Reality Check Digital News
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Snapchat Debuts Self-Serve Ad Manager: Reality Check Digital News

In this week’s digital news, Snapchat debuts self-serve ad buying tool, Facebook wants to hire 3,000 employees in the next year, and marketers report original digital video spend has doubled. Social Media News   YouTube revamps its desktop site. The redesign features Google’s design language, Material Design, a dark theme, minor search updates and a new...

Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News
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Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News

In this week’s digital news, Snapchat releases Snap to Store ad measurement, Facebook and Instagram reach new milestones, new study reveals ad viewability benchmarks, and more. Social Media News   Facebook brings group payments to Messenger. Facebook introduced payments within Messenger two years ago, but the feature only allowed payments to one person at a...

YouTube Debuts Live TV Streaming Service: Reality Check Digital News
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YouTube Debuts Live TV Streaming Service: Reality Check Digital News

In this week’s digital news, Snapchat finally goes public, YouTube debuts TV streaming service, and mobile app usage grows by 28%. Social Media News.   Youtube debuts TV streaming service, YouTube TV. YouTube TV will be priced at $35 per month, but will initially launch in cities where the company can ensure full, live broadcast feeds....

Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News
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Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News

In this week’s digital news, Facebook moves in on LinkedIn’s job search market, Snapchat’s IPO valuation is projected to be $3.2 billion, and new study shows segmented email campaigns see higher click-through rates.   Social Media News   Facebook enters the job search market.  After months of testing, Facebook has finally rolled out support for job listings...

Snapchat Enhances Deep Linking with Unique Snapcodes: Reality Check Digital News
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Snapchat Enhances Deep Linking with Unique Snapcodes: Reality Check Digital News

In this week’s digital news, Snapchat introduces unique Snapcodes, Twitter releases February event calendar, and Super Bowl ad spend is on the rise. Social Media News   Snapchat enhances deep linking with unique Snapcodes. Snapchat has released a new iOS and Android update that gives users the ability to create unique Snapcodes that redirect to...

Facebook Launches Snapchat-like Stories: Reality Check Digital News
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Facebook Launches Snapchat-like Stories: Reality Check Digital News

In this week’s digital news, Facebook launches Stories, Snapchat’s redesign hits iOS, and recent report shows increase in location-targeted ad spend. Social Media News   Snapchat’s big redesign hits iOS. The new interface was first announced earlier this month, but was only available to Android users. Now the company has added a new search bar...