Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News
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Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News

In this week’s digital news, Snapchat releases Snap to Store ad measurement, Facebook and Instagram reach new milestones, new study reveals ad viewability benchmarks, and more. Social Media News   Facebook brings group payments to Messenger. Facebook introduced payments within Messenger two years ago, but the feature only allowed payments to one person at a...

Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News
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Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News

In this week’s digital news, Facebook launches Messenger Day on a global scale, Instagram adds Geostickers to Stories, and marketers plan to increase mobile retargeting budgets in 2017.   Social Media News   Facebook launches Messenger Day worldwide. Facebook’s Messenger Day is a new Snapchat-like photo sharing tool in Facebook Messenger. Messenger Day appears above...

How to Master Advanced Targeting on Facebook
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How to Master Advanced Targeting on Facebook

Advanced Facebook Ad Targeting for Businesses . The data it collects is much more valuable than basic demographics. It knows what you’re interested in, what you read and what you purchase, and it can even track your offline activity. That’s why Facebook ad targeting is so valuable to businesses. Your business can use Facebook to target...

YouTube Debuts Live TV Streaming Service: Reality Check Digital News
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YouTube Debuts Live TV Streaming Service: Reality Check Digital News

In this week’s digital news, Snapchat finally goes public, YouTube debuts TV streaming service, and mobile app usage grows by 28%. Social Media News.   Youtube debuts TV streaming service, YouTube TV. YouTube TV will be priced at $35 per month, but will initially launch in cities where the company can ensure full, live broadcast feeds....

Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News
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Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News

In this week’s digital news, Facebook moves in on LinkedIn’s job search market, Snapchat’s IPO valuation is projected to be $3.2 billion, and new study shows segmented email campaigns see higher click-through rates.   Social Media News   Facebook enters the job search market.  After months of testing, Facebook has finally rolled out support for job listings...

Snapchat Enhances Deep Linking with Unique Snapcodes: Reality Check Digital News
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Snapchat Enhances Deep Linking with Unique Snapcodes: Reality Check Digital News

In this week’s digital news, Snapchat introduces unique Snapcodes, Twitter releases February event calendar, and Super Bowl ad spend is on the rise. Social Media News   Snapchat enhances deep linking with unique Snapcodes. Snapchat has released a new iOS and Android update that gives users the ability to create unique Snapcodes that redirect to...