Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News
Post

Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News

In this week’s digital news, Instagram adds collections feature, Snapchat announces World Lenses, and eMarketer releases new programmatic advertising estimates. Social Media News   Instagram takes aim at Pinterest by introducing Collections feature. After earlier launching its bookmarking tool and having 46% of their consumers actively using the feature, Instagram has introduced collections. Users will...

Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News
Post

Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News

In this week’s digital news, Facebook debuts Stories on its main app, Pinterest launches support program for new advertisers, & trust in advertisements increases 11%. Social Media News   Facebook debuts Stories on its main app. After earlier launching Stories in Messenger, Instagram, and WhatsApp, the feature is now available on Facebook’s main app. Stories...

How to Master Advanced Targeting on Snapchat
Post

How to Master Advanced Targeting on Snapchat

Snapchat is the fastest growing social network. Not only does it currently reach 41% of all 18 to to 34 year-olds in the U.S., but it’s poised to hit 217 million users by the end of 2017. While the app’s unique in-the-moment photo sharing and editing capabilities have shown proven success, over the last two years...

Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News
Post

Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News

In this week’s digital news, Facebook launches Messenger Day on a global scale, Instagram adds Geostickers to Stories, and marketers plan to increase mobile retargeting budgets in 2017.   Social Media News   Facebook launches Messenger Day worldwide. Facebook’s Messenger Day is a new Snapchat-like photo sharing tool in Facebook Messenger. Messenger Day appears above...