In this week’s digital news, Snapchat releases new creative tools including Limitless Snaps and Looping Videos, new study finds what emotionally connects consumers to brands, and more.
Social Media News
Pinterest improves Lens beta.
Pinterest introduced their Lens tool in February, which allows users to take photos of objects and use them to search for related Pins on the platform. Now, Pinterest has enhanced Lens to allow users to take a shot of an entire room, rather than a single object, and find related Pin matches. And if your products are not showing up, you can add manual tags to non-identified objects. Also, Pinterest Lens can now scan any standard QR code which will link to a website or Pinterest board.
YouTube releases new stats on shifting consumer behavior.
Google has released a new infographic outlining three key audience trends they’re seeing on YouTube including, increase in watch time on TV sets, rise of fans for YouTube celebs, and change in prime-time hours. Here’s what they found:
1. Watch time of TV channels on YouTube has grown 50% in the last year. And watch time of YouTube content on TV screens has doubled year over year.
2. There are 75% more channels with more than a million subscribers than last year.
3. During prime-time hours of an average day in the U.S., more 18-49 year-olds visit YouTube than any TV network.
Snapchat reveals Limitless Snaps, Looping Videos, and more.
Snapchat has revealed four new creative tools. The first is Limitless Snaps, which lets you share photos for an unlimited period of time. This option is available in the timer options as the infinity sign. Another feature is the Looping Videos, which lets you continuously replay a video. Snapchat also added a Magic Eraser, which erases objects in a photo while keeping the background, and Draw With Emojis, which you can find in the doodle tool.
Facebook will debut premium TV-like video content soon.
On a recent Q1 earnings call, Facebook emphasized its push toward video. And now, next month Facebook will push a slate of programming that includes, two dozen shows across two tiers of content. One tier will include longer, big budget productions, and the other would focus on shorter, less expensive shows that will refresh every 24 hours. The company is also seeking more adoption and revenue for video content with “Ad Breaks,” its own take on the mid-roll format.
Instagram lets you publish through mobile web.
Instagram now lets users upload images through its mobile website. And a condensed version of the Explore page is also now available on the mobile site. You still can’t upload videos, Stories, or send direct messages, but it’s a step in the right direction. Adding more ways for people to add content gives the platform more flexibility, which is more relevant to users in developing regions where downloading the app isn’t as simple.
Voice-enabled speaker usage will grow nearly 130% this year.
Amazon will have 70.6% of all voice-enabled speaker users in the U.S. this year, according to a new eMarketer forecast. Google Home will take 23.8% of user share and smaller players like Lenovo, LG, and Mattel, who combined will take 5.6% of users. eMarketer also forecasts that this year, 35.6 million Americans will use a voice-activated device (not counting smartphone assistants) at least once per month – a 128.9% increase over 2016. But the voice assistant market that includes smartphone assistants is expected to grow 23.1% this year, eMarketer says. More on voice-enabled speaker usage here.
New study finds what emotionally connects consumers to brands.
A recent research from CustomerThermometer, based on a survey of 1,000 adults in the U.S., identified what emotionally connects consumers to brands. Here’s are some key findings:
- 65% of people said they feel emotionally connected to a brand when they make them feel ‘like they care about people like me.’ And 55% of people said when they make them feel ‘like they are making a positive difference in the world.’
- The importance of an emotional connection on a 1-to-10 scale hit an average of 4.2 across all ages, but peaked at the age of 45.
- The top emotions consumers associate with positive brand connections are interest (72%), trust (57%), optimism (41%), admiration (41%), and acceptance (38%).