In this week’s digital news, Facebook and Google are leaders in digital ad market, Twitter provides tips for marketing during springtime, and YouTube launches social video sharing app.
Social Media News
Twitter provides tips for maximizing reach during spring.
Twitter has compiled a list of subjects most commonly tweeted during spring.
Key hashtags to be aware of are:
Twitter also says people are currently tweeting about the following:
- Spring Break
- Pastel colors
- Outdoor Activities
LinkedIn adds editing tools for profile photos.
According to LinkedIn, simply having a profile photo allows for 36 times more messages and 21 times more profile views. But capturing that “picture perfect” moment could provide users with even better results. LinkedIn is now introducing photo editing options, which include six filters and options to change the brightness, saturation, and contrast. Learn more about LinkedIn’s new photo editing features here.
YouTube launches social video sharing app, Uptime.
YouTube has launched Uptime, an app that lets you watch videos together with your friends. You can search and share video clips from YouTube on Uptime. And other people in the app can see which videos you are watching in real time as well as your watch history. Also, others in the app can see reactions you make to a video, such as emojis and hearts. But only people watching the video with you at the time can see Light interactions, such as comments and sparkles. The app is currently only available for iOS devices.
Facebook native videos receive 1055% more interaction than third-party videos.
A study conducted by Quintly revealed that native videos on Facebook received 1055% more shares compared to videos from third parties like YouTube or Vimeo. YouTube videos were included in 30% of analyzed profiles on Facebook and Vimeo accounted for 2% of analyzed profiles. Facebook is known for rewarding users when they post native video content, as these posts are boosted to enhance the amount of interactions they receive. It is also recommended that companies utilize Facebook Live to their advantage, as it allows brands to engage with their consumers in real time.
Google and Facebook lead the U.S. digital ad market this year.
eMarketer estimates that the U.S. digital ad market will grow 15.9% in 2017 to top $83 billion. And Google and Facebook are leading the pack. Facebook’s U.S. growth is expected to exceed 32% in 2017 and Google is expected to see U.S. ad revenues increase 14.8%.
More predictions from the report include:
- Facebook will take 39% of the US display ad market, up from 35.4% in 2016.
- Google will take 77.5% of the US search market, up from 75.8% in 2016.
- Twitter’s U.S. ad revenue will fall 4.7% this year.
- Snapchat’s revenues will grow 157.8% in the U.S. this year
Editorial ads show higher visibility and recall rates than social.
A report by Kargo argues that editorial advertisements are more effective than search and social media ads in visibility and recall. Editorial ads were visible for 44 seconds, while search ads were only visible for an average of 6 seconds, according to the study. Also, 96% of editorial mobile ads were fully visible, versus 79% for ads on social feeds. Brands that advertise in editorial environments were also considered to be reliable, intelligent, and trustworthy by consumers. More on the benefits of editorial ads here.