In this week’s digital news, Facebook launches Stories, Snapchat’s redesign hits iOS, and recent report shows increase in location-targeted ad spend.
Social Media News
Snapchat’s big redesign hits iOS.
The new interface was first announced earlier this month, but was only available to Android users. Now the company has added a new search bar to make it easier for its users to find friends, groups and Discover publishers. And the search bar shows “Quick Chat” suggestions. You can also tap and hold someone’s card to see their mini profile, or tap your own Bitmoji to go to your own profile. Also, the search bar might open doors for search ads in the future.
Facebook launches Snapchat-like Stories.
Facebook has launched Stories in Ireland on iOS and Android. The company plans to release the feature in more countries in the coming months. Like Snapchat, your photos and videos will appear in a slideshow for 24 hours. And like Instagram, your friends’ stories will appear in a bar at the top of the main app.
How emojis affect engagement on Instagram.
Quintly analyzed 20,000 Instagram profiles and 6.2 million posts during 2016 to find out how emojis were used. They found that 56% of Instagram profile have already used them. And posts with emojis receive a 17% higher interaction rate than posts without emojis. The most popular emoji of 2016 was the camera, followed by the ok hand, and the two pink hearts.
Recent report shows growth of social in international markets.
Research found that the global internet penetration has increased 10% in the last 12 months, and is now up to 50%. Also, global social media usage has increased 21%, now reaching 2.8 billion users. Of those 2.8 billion social media users, 91% are accessing social from mobile. In fact, mobile social media has the fastest growth rate, at 30% YoY. For region-specific growth, Indonesia has the biggest increase in active internet users – more than 50% YoY. And followed by Philippines (27%), Mexico (27%), India (23%) and Thailand (21%). This shows the growing potential in Southeast Asia and India. Read the report for more insight.
Smartphone revolution may cause $20B increase in location-targeted ad spend by 2021.
New report shows location-targeted mobile ad spend is expected to make up 45% of mobile ad spend by 2021. And social media ad spend is also predicted to grow 20% per year. The rise of beacons, and integrated GPS services provides a unique opportunity for marketers to tie customers’ whereabouts into their marketing tactics.
Mobile commerce may overtake e-commerce on PC sooner than we thought.
Online survey of 2,773 US adults revealed that adults spend 29% more of their time on their smartphones than on PCs. And people are 31% more likely to make online purchases through their mobile devices than on a desktop or laptop computer. Push marketing was shown to be an effective driver of mobile transactions. In fact, 17% of respondents said they made a smartphone purchase after receiving a push notification. With this recent shift in device usage patterns, it has become important to understand what consumers value in their mobile shopping experiences.
Published on January 27, 2017