In this week’s digital news, Facebook debuts Stories on its main app, Pinterest launches support program for new advertisers, & trust in advertisements increases 11%.
Social Media News
Facebook debuts Stories on its main app.
After earlier launching Stories in Messenger, Instagram, and WhatsApp, the feature is now available on Facebook’s main app. Stories appear at the top of your feed, like Instagram Stories, and also includes masks, frames, and interactive filters. You can share clips to Stories, your timeline, or to a select group of friends in direct messages. Pages and public figures don’t currently have access to Stories, and the feature is yet to include ads.
Twitter extends pre-roll ads to Periscope.
Twitter has announced it’s extending pre-roll ads to Periscope – previously only available to videos on Twitter. And content creators will receive 70% of ad share. This recent shift in focus to be “in the moment” will help the company compete with other social platforms like YouTube and Facebook. While Periscope’s pre-roll ads are currently available to a select group of broadcasters, Twitter plans to make it more accessible in the coming months.
Pinterest launches one-on-one support program for new advertisers.
Pinterest has announced a new 30-day program called ‘Pinterest Propel,’ to connect new advertisers with platform experts to help maximize their campaigns. These experts will help you build effective campaigns, gain new customers, and analyze data. And you also get access to Pinterest’s Pin Factory team, who can create custom Pins for you. The company says that businesses using the program in pilot stage have already seen up to three times more clicks. To qualify for Pinterest Propel, you need to spend at least $100/day on ads.
Facebook rolls out live location sharing on Messenger.
The new ‘Live Location’ allows you to share your exact location in the Messenger app for one hour. Previous Facebook location-sharing features such as ‘Nearby Friends’ and ‘Graph Search’ were questionable in terms of privacy and security. But the differentiating factor in this new feature is the on-screen timer. This shows how long your location is available for and who you shared your location with. And you can stop sharing your location at any time.
Twitter drops @replies from character limit.
After a long test run, Twitter is finally removing @replies from its character limit. They have already removed gifs, images, videos, and quote tweets, but this new update allows more text by displaying the username in replies above the Tweet. And you have the option to choose who you want to reply to, which is especially helpful in longer conversations that involve many people.
We’re changing replies so that you have all 140 characters to express yourself.
— Twitter (@Twitter) March 30, 2017
Trust in advertisements increases 11%.
New research finds that 61% of consumers who see ads at least once a month trust what they see, read, and hear – an 11% increase from 2014 eMarketer report. Also, 72% of internet users said the ads they encounter are also “honest.” Meanwhile, a MarketingSherpa study found that eight in 10 respondents said they trust print ads when making a purchase decision, and almost as many said they trust TV ads.
Mobile now accounts for nearly 70% of digital media time.
comScore has released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The report found that mobile now accounts for 69% of digital media time spent and desktop has fallen to less than one-third of total time. Other findings include:
- Social media captures 20% of all digital media time. And 79% of social media usage is on mobile devices.
- Facebook is the dominant social site, but Snapchat comes in second in terms of engagement and growth across audience segments.
- Mobile ads caused point lifts up to 3x greater than ads on desktop across four brand metrics including, purchase intent, favorability, aided awareness, and likelihood to recommend.