In this week’s digital news, Facebook moves in on LinkedIn’s job search market, Snapchat’s IPO valuation is projected to be $3.2 billion, and new study shows segmented email campaigns see higher click-through rates.
Social Media News
Facebook enters the job search market.
After months of testing, Facebook has finally rolled out support for job listings on company pages. U.S. and Canada Business Pages are now able to post job openings to the News Feed. And users will be able to send in an application by hitting the “Apply Now” button. The application will launch through Facebook Messenger and will pre-fill their name and profile picture. There is also an opportunity for Facebook to turn these job posts into ads to earn more revenue.
This new feature will enable Facebook to help lower-skilled workers and also people who aren’t actively looking for a job – an area where LinkedIn has fallen short. LinkedIn is primarily a place for dedicated job-seekers looking for mid- to high-skilled jobs. Although, LinkedIn leads the job search social network space, Facebook’s new feature will give its 1.86 billion users another reason to stay.
Snapchat’s business profiles see high Story completion rates.
New research by Snaplytics shows that 54.8% of Snapchat users that follow a specific brand will view the company’s story. And 88% of those users will take the time to watch the entire story, which on average contain 11 snaps. The study also revealed that 61% of snaps are video. Also, the most popular days for brands to post stories are Wednesday through Saturday. Read the full report here.
Snap Inc.’s IPO valuation is projected to generate $3.2 billion in capital.
Snap Inc., the parent company of Snapchat and Spectacles, recently announced that shares will be priced between $14-$16. Additionally, their IPO will be valued between $16.2- $18.5 billion. While Snap Inc. is forecasted to bring in around $3.2 billion in capital, the company has not been able to penetrate international markets as successfully as Instagram.
Twitter plans to cut down on ad products.
Twitter’s recent earnings report showed a year-over-year decline in Q4 ad revenue, from $641 million in 2015 to $638 million in 2016. Twitter is looking to focus more on the things that are working and let loose what isn’t working. According to TechCrunch,Twitter plans to cut down three areas of its ad products. These areas include, the company’s direct response business, aspects of the Promoted tweets, and TellApart.
Facebook introduces improved video viewing tools.
Facebook is bringing videos to life through the introduction of autoplay with sound. Also, users will be able to view Facebook videos on the big screen through the launch of their new TV app. The app will be compatible with Apple TV, Amazon Fire TV, and Samsung Smart TV. The company is announcing these new video viewing tools to align with their goal of becoming the ultimate destination to view online videos.
Segmented email campaigns show higher click rates than non-segmented campaigns.
According to a recent MailChimp research on 11,000 campaigns, segmented emails have 14% higher open rates, and 101% higher click rates than non segmented campaigns sent by the same brands. Also, bounce rates are 5% lower than non-segmented campaigns and unsubscribes are 9% lower than non-segmented email campaigns. Read the full report here.
Trust, innovation, and personalization improve millennials’ brand loyalty.
A recent report by Accenture Strategy found that 81% of millennials are concerned with companies being trustworthy and protecting their personal information. 73% appreciate rewards for their brand loyalty through tokens, such as discount codes or gift cards. And 64% say it’s important for them to have the opportunity to personalize products they buy. Also, word-of-mouth advertising proves to be highly influential on millennial consumers’ buying decisions.