LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News
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LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News

In this week’s digital news, LinkedIn launches new targeting options, Matched Audiences, Twitter’s ad revenue drops, and mobile ad spend surpasses desktop. Social Media News   LinkedIn reaches new milestone of 500 million members. LinkedIn has announced the platform has passed 500 million total registered users across 200 countries. According to LinkedIn, there are 10...

Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News
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Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News

In this week’s digital news, Instagram adds collections feature, Snapchat announces World Lenses, and eMarketer releases new programmatic advertising estimates. Social Media News   Instagram takes aim at Pinterest by introducing Collections feature. After earlier launching its bookmarking tool and having 46% of their consumers actively using the feature, Instagram has introduced collections. Users will...

Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News
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Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News

In this week’s digital news, Snapchat releases Snap to Store ad measurement, Facebook and Instagram reach new milestones, new study reveals ad viewability benchmarks, and more. Social Media News   Facebook brings group payments to Messenger. Facebook introduced payments within Messenger two years ago, but the feature only allowed payments to one person at a...

Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News
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Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News

In this week’s digital news, Facebook debuts Stories on its main app, Pinterest launches support program for new advertisers, & trust in advertisements increases 11%. Social Media News   Facebook debuts Stories on its main app. After earlier launching Stories in Messenger, Instagram, and WhatsApp, the feature is now available on Facebook’s main app. Stories...

Google & Facebook Lead the Race in Digital Ad Market: Reality Check Digital News
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Google & Facebook Lead the Race in Digital Ad Market: Reality Check Digital News

In this week’s digital news, Facebook and Google are leaders in digital ad market, Twitter provides tips for marketing during springtime, and YouTube launches social video sharing app. Social Media News   Twitter provides tips for maximizing reach during spring. Twitter has compiled a list of subjects most commonly tweeted during spring. Key hashtags to...

Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News
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Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News

In this week’s digital news, Facebook launches Messenger Day on a global scale, Instagram adds Geostickers to Stories, and marketers plan to increase mobile retargeting budgets in 2017.   Social Media News   Facebook launches Messenger Day worldwide. Facebook’s Messenger Day is a new Snapchat-like photo sharing tool in Facebook Messenger. Messenger Day appears above...

YouTube Debuts Live TV Streaming Service: Reality Check Digital News
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YouTube Debuts Live TV Streaming Service: Reality Check Digital News

In this week’s digital news, Snapchat finally goes public, YouTube debuts TV streaming service, and mobile app usage grows by 28%. Social Media News.   Youtube debuts TV streaming service, YouTube TV. YouTube TV will be priced at $35 per month, but will initially launch in cities where the company can ensure full, live broadcast feeds....

Instagram Makes Storytelling Easy with Extended Carousel Format
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Instagram Makes Storytelling Easy with Extended Carousel Format

In this week’s digital news, Instagram updates its carousel format, YouTube removes 30-second pre-roll ads, and a new survey shows consumers want more personalized digital experiences. Social Media News   Instagram updates carousel format. Instagram has expanded its carousel format to include up to 10 photos or videos in a single post. The app is...

Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News
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Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News

In this week’s digital news, Facebook moves in on LinkedIn’s job search market, Snapchat’s IPO valuation is projected to be $3.2 billion, and new study shows segmented email campaigns see higher click-through rates.   Social Media News   Facebook enters the job search market.  After months of testing, Facebook has finally rolled out support for job listings...

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