Reality Check: Snapchat Releases New Features After Massive Backlash from Redesign
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Reality Check: Snapchat Releases New Features After Massive Backlash from Redesign

In this week’s digital news, Snapchat still getting massive backlash from redesign, Reddit announces 3 new ad options, and more consumers are finding personalization creepy. Snapchat adds new features after massive backlash from redesign. Snapchat recently released an update that puts Stories and messages all in one place. Although Snap’s goal was to make it...

Reality Check: Snap Inc. Makes a Surprising Comeback in Q4 2017.
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Reality Check: Snap Inc. Makes a Surprising Comeback in Q4 2017.

In this week’s digital news, new study reveals Super Bowl ad winners and losers, Snap Inc. beats industry expectations in fourth quarter earnings, and more. Twitter releases February social calendar. There’s plenty of reason to celebrate this February. Twitter has released its monthly calendar for brands to look ahead at social opportunities including, #FashionWeek, Winter...

Reality Check: 64% plan to use social media during Super Bowl game.
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Reality Check: 64% plan to use social media during Super Bowl game.

In this week’s digital news, Facebook reports Q4 earnings, Twitter hosts BrandBowl, and new study reveals attitudes towards Super Bowl TV commercials. Facebook Q4 revenue increases while time spent on the network drops. Facebook’s revenue in the fourth quarter rose 47% to $12.97 billion, up from $8.8 billion in Q4 2016. Mobile ad revenue represented...

Reality Check: Snapchat Gives Users the Ability to Share Stories Outside the App
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Reality Check: Snapchat Gives Users the Ability to Share Stories Outside the App

In this week’s digital news, Snapchat Stories extend to the web, Facebook rolls out new privacy changes, study shows personalization leads to four times more conversions. Snapchat Stories jump to desktops. Snapchat users can now share Stories on the web, via text message, and email. This move is intended to improve Snapchat’s user growth problem...

Reality Check: 55% of Marketers say Facebook Organic Reach Has Dropped
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Reality Check: 55% of Marketers say Facebook Organic Reach Has Dropped

In this week’s digital news, marketers voice their challenges with Facebook organic reach, YouTube ramps up brand safety, and Google factors in page speed for mobile search. 55% of marketers say their Facebook organic reach has dropped in the past year. In the State of Social Media 2018 Report, Buffer and Social Media Week surveyed...

Digital Ad Spend Hit $40.1 Billion in H1 2017: Reality Check Digital News
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Digital Ad Spend Hit $40.1 Billion in H1 2017: Reality Check Digital News

In this week’s news, Facebook cracks down on engagement bait posts, new report shows digital ad spend grew 23% in first half of 2017, and much more. Social Media News   Facebook updates News Feed algorithm. Starting this week, Facebook will demote “engagement bait” posts — posts that ask people to like, share, or comment...

Black Friday & Cyber Monday Sales Hit New Records: Reality Check Digital News
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Black Friday & Cyber Monday Sales Hit New Records: Reality Check Digital News

Social Media News In this week’s digital news, more businesses are using Instagram, Black Friday and Cyber Monday sales hit new records, and more. Snapchat releases new Promoted Story ad format. Promoted Stories give marketers the same format as the community, but with more targeted reach and placement. Plus, the format is three to 10...

Pinterest Becomes Your Personal Shopper With Lens Your Look: Reality Check Digital News
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Pinterest Becomes Your Personal Shopper With Lens Your Look: Reality Check Digital News

In this week’s digital news, social engagement means a bigger spend for shoppers, Pinterest becomes your personal stylist, and two-thirds of American adults don’t expect Big Data to stick around. Social Media News   Snap, Inc. continues to grow more brand-friendly. In order to compete with other advertiser-focused social networks — primarily, Facebook and Instagram...