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Facebook Allows Streaming-Only Ad Buys: Reality Check Digital News

In this week’s digital news, Reddit jumps into the video ad game, Facebook Watch separates streaming video ad buys, and YouTube counts live viewership. Social News   Facebook enables streaming-only ad buys. Facebook’s new video service Watch will pose an added challenge for competitors — streaming-only advertisement. Video ads will function the same as they...

Facebook Stops Counting Unintentional Ad Clicks: Reality Check Digital News
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Facebook Stops Counting Unintentional Ad Clicks: Reality Check Digital News

In this week’s digital news, YouTube lets you share videos in-app, Facebook excludes accidental ad clicks, and Google challenges Amazon in e-shopping.   Social News   YouTube introduces mobile messaging and video sharing. YouTube is launching its mobile messaging capabilities worldwide. Now you can share videos with one or multiple friends and chat about them...

Instagram Celebrates Stories’ First Birthday: Reality Check Digital News
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Instagram Celebrates Stories’ First Birthday: Reality Check Digital News

In this week’s digital news, Instagram Stories celebrates a successful first year, Facebook favors faster pages, and consumers reveal brands they can’t live without.   Social Media News   Instagram celebrates Stories’ first birthday. It’s Instagram Stories’ first birthday, and the feature accomplished a lot in just one year. First, Instagram Stories surpassed Snapchat in...

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Instagram Lets Analytics Out Of The App: Reality Check Digital News

In this week’s digital news, Instagram insights are freed from the app, Google+ dominates in user satisfaction, and new research reveals back-to-school shopper insights. Social Media News   WhatsApp hits one billion daily active users. WhatsApp reached an impressive milestone in daily active users (DAU) this week, becoming the second Facebook-owned app to hit the...

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YouTubeTV Expands To 10 New Cities: Reality Check Digital News

In this week’s digital news, YouTubeTV adds 10 cities, brands can use Groups on Facebook, and Amazon introduces consumers to Spark. Social Media News   YouTubeTV targets millennials in 10 more metro markets. Google’s YouTubeTV made a major expansion to ten new metro markets this week, following its April debut in Los Angeles, New York,...

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Facebook Messenger Ads Coming Soon: Reality Check Digital News

In this week’s digital news, Facebook announces Messenger ads, LinkedIn adds native video feature, and Amazon hits new sales record on Prime Day. Social Media News   Facebook Messenger ads coming soon. After testing Messenger ads in Australia and Thailand this year, Facebook plans to expand ads to the app’s total user base of 1.2...

Snapchat Boosts Discovery With New Snap Map Feature: Reality Check Digital News
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Snapchat Boosts Discovery With New Snap Map Feature: Reality Check Digital News

In this week’s digital news, Snapchat introduces Snap Map, Instagram Stories reaches 250 million daily users, and study shows what marketing optimization tactics are most effective. Social Media News Snapchat introduces Snap Map. Snapchat users can now search Stories by location. The new feature, Snap Map, plots your publicly posted Stories on a map so...

Facebook Introduces Value-Based Ad Targeting: Reality Check Digital News
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Facebook Introduces Value-Based Ad Targeting: Reality Check Digital News

In this week’s digital news, Facebook introduces value-based targeting, Twitter adds DM buttons for brands, and new study shows what ad types mobile gamers are most interested in. Social Media News Instagram launches new sponsored tag tool for influencers.   The Federal Trade Commission (FTC) requires influencers to disclose sponsored posts. But, many are not...

Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News
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Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News

In this week’s digital news, Instagram rolls out a new ad option within Stories, Pinterest launches first U,S, ad campaign, Apple introduces iOS 11, and more. Social Media News   Pinterest raises new funding and launches first U.S. ad campaign. Pinterest raises $150 million in additional capital at a valuation of $12.3 billion as it...