Snapchat Boosts Discovery With New Snap Map Feature
Post

Snapchat Boosts Discovery With New Snap Map Feature

In this week’s digital news, Snapchat introduces Snap Map, Instagram Stories reaches 250 million daily users, and study shows what marketing optimization tactics are most effective. Social Media News   Snapchat introduces Snap Map. Snapchat users can now search Stories by location. The new feature, Snap Map, plots your publicly posted Stories on a map...

Facebook Introduces Value-Based Ad Targeting: Reality Check Digital News
Post

Facebook Introduces Value-Based Ad Targeting: Reality Check Digital News

In this week’s digital news, Facebook introduces value-based targeting, Twitter adds DM buttons for brands, and new study shows what ad types mobile gamers are most interested in. Social Media News Instagram launches new sponsored tag tool for influencers.   The Federal Trade Commission (FTC) requires influencers to disclose sponsored posts. But, many are not...

Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News
Post

Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News

In this week’s digital news, Instagram rolls out a new ad option within Stories, Pinterest launches first U,S, ad campaign, Apple introduces iOS 11, and more. Social Media News   Pinterest raises new funding and launches first U.S. ad campaign. Pinterest raises $150 million in additional capital at a valuation of $12.3 billion as it...

Amazon.com Hits New Record With Share Price Above $1,000: Reality Check Digital News
Post

Amazon.com Hits New Record With Share Price Above $1,000: Reality Check Digital News

In this week’s digital news, Amazon’s share price hits $1,000, Snap Inc. acquires drone startup, Pokémon Go reveals cost-per-visit model for sponsorships, and more. Social Media News   Snap Inc. acquires drone startup. Snap Inc. has acquired Ctrl Me, a drone startup that focuses on customizing the devices to carry heavy, high-end cameras. Since the...

Instagram Launches Face Filters, Hashtags for Stories, & More: Reality Check Digital News
Post

Instagram Launches Face Filters, Hashtags for Stories, & More: Reality Check Digital News

In this week’s digital news, Instagram launches face filters, Snap Inc. announces Sponsored World Lenses, social media is deemed the top distribution channel for digital video, and more. Social Media News   Instagram launches face filters, clickable hashtags, and Location Stories. Instagram face filters work just like Snapchat Lenses which augment masks to people’s faces...

Snapchat Releases New Creative Tools Including, Limitless Snaps, Looping Videos, and More.
Post

Snapchat Releases New Creative Tools Including, Limitless Snaps, Looping Videos, and More.

In this week’s digital news, Snapchat releases new creative tools including Limitless Snaps and Looping Videos, new study finds what emotionally connects consumers to brands, and more. Social Media News   Pinterest improves Lens beta. Pinterest introduced their Lens tool in February, which allows users to take photos of objects and use them to search for...

Snapchat Debuts Self-Serve Ad Manager: Reality Check Digital News
Post

Snapchat Debuts Self-Serve Ad Manager: Reality Check Digital News

In this week’s digital news, Snapchat debuts self-serve ad buying tool, Facebook wants to hire 3,000 employees in the next year, and marketers report original digital video spend has doubled. Social Media News   YouTube revamps its desktop site. The redesign features Google’s design language, Material Design, a dark theme, minor search updates and a new...

LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News
Post

LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News

In this week’s digital news, LinkedIn launches new targeting options, Matched Audiences, Twitter’s ad revenue drops, and mobile ad spend surpasses desktop. Social Media News   LinkedIn reaches new milestone of 500 million members. LinkedIn has announced the platform has passed 500 million total registered users across 200 countries. According to LinkedIn, there are 10...

Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News
Post

Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News

In this week’s digital news, Instagram adds collections feature, Snapchat announces World Lenses, and eMarketer releases new programmatic advertising estimates. Social Media News   Instagram takes aim at Pinterest by introducing Collections feature. After earlier launching its bookmarking tool and having 46% of their consumers actively using the feature, Instagram has introduced collections. Users will...