How to Master Advanced Targeting on Snapchat
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How to Master Advanced Targeting on Snapchat

Snapchat is the fastest growing social network. Not only does it currently reach 41% of all 18 to to 34 year-olds in the U.S., but it’s poised to hit 217 million users by the end of 2017. While the app’s unique in-the-moment photo sharing and editing capabilities have shown proven success, over the last two years...

7 Marketing Attribution Models: A Complete Guide
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7 Marketing Attribution Models: A Complete Guide

How to measure marketing’s impact on the customer journey   Digital media has transformed the way customers arrive at purchase. And, faced with a series of touchpoints that span multiple channels and devices, marketers are finding it increasingly challenging to map where customers are coming from, where they’re going, and how they make choices. Calculating the impact of campaigns was easier when...

When is the Best Time to Post on Social Media?
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When is the Best Time to Post on Social Media?

Today, social media is a key component of nearly every brand’s marketing strategy. However, with multiple accounts to manage and online platforms to navigate, marketers struggle to keep up with what’s working and what’s not. With so much information to monitor, how can you recognize the best times to post your content in order to achieve optimal engagement?...

Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix
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Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix

You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? In our previous post we explained what first-party data is and five ways you can leverage it for better performance. First-party data is the most used source...

5 Ways to Leverage First-Party Data
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5 Ways to Leverage First-Party Data

First-party data is the most valuable data you can collect about your audience. Collected online and offline from different sources, it’s information your company has collected and owns on your existing customers. Not only is it unique, tractable and readily available, but best of all, it’s data your competition doesn’t have.  Leveraging your first-party data...

5 New Year’s Resolutions for the Digital Marketer
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5 New Year’s Resolutions for the Digital Marketer

If you want to improve your digital marketing results in the new year, it’s time to get organized. Even with your budget and strategy in place, it’s never too late to refine your digital approach. And in an industry that moves at hyper-speed, that means drawing lessons from 2016 while anticipating what will happen to...