Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News
Post

Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News

In this week’s digital news, Facebook moves in on LinkedIn’s job search market, Snapchat’s IPO valuation is projected to be $3.2 billion, and new study shows segmented email campaigns see higher click-through rates.   Social Media News   Facebook enters the job search market.  After months of testing, Facebook has finally rolled out support for job listings...

Pinterest Brings Search to the Real World: Reality Check Digital News
Post

Pinterest Brings Search to the Real World: Reality Check Digital News

In this week’s digital news, Pinterest brings search to the real world and Instagram surpasses Twitter’s web footprint. Plus, check out the social media stats from Super Bowl 51. Social Media News   Twitter announces new safety features.  “Safe search” will remove tweets that contain sensitive content or tweets in blocked/muted accounts. Also, Twitter says it will...

5 Ways to Leverage First-Party Data
Post

5 Ways to Leverage First-Party Data

First-party data is the most valuable data you can collect about your audience. Collected online and offline from different sources, it’s information your company has collected and owns on your existing customers. Not only is it unique, tractable and readily available, but best of all, it’s data your competition doesn’t have.  Leveraging your first-party data...

Snapchat Enhances Deep Linking with Unique Snapcodes: Reality Check Digital News
Post

Snapchat Enhances Deep Linking with Unique Snapcodes: Reality Check Digital News

In this week’s digital news, Snapchat introduces unique Snapcodes, Twitter releases February event calendar, and Super Bowl ad spend is on the rise. Social Media News     Snapchat enhances deep linking with unique Snapcodes. Snapchat has released a new iOS and Android update that gives users the ability to create unique Snapcodes that redirect...

Facebook Launches Snapchat-like Stories: Reality Check Digital News
Post

Facebook Launches Snapchat-like Stories: Reality Check Digital News

In this week’s digital news, Facebook launches Stories, Snapchat’s redesign hits iOS, and recent report shows increase in location-targeted ad spend. Social Media News   Snapchat’s big redesign hits iOS. The new interface was first announced earlier this month, but was only available to Android users. Now the company has added a new search bar...

5 New Year’s Resolutions for the Digital Marketer
Post

5 New Year’s Resolutions for the Digital Marketer

If you want to improve your digital marketing results in the new year, it’s time to get organized. Even with your budget and strategy in place, it’s never too late to refine your digital approach. And in an industry that moves at hyper-speed, that means drawing lessons from 2016 while anticipating what will happen to...