Post

3-Point Checklist for Omnichannel Success

Are you multichannel or omnichannel? Don’t know? Well, one thing is certain: You’re definitely not both. Although marketers often use the terms interchangeably, multichannel is not the same as omnichannel. Both strategies use multiple media channels to reach potential customers, but each has different goals. What’s the difference?   Multichannel marketers use various platforms, such...

Post

New Guide to People-Based Advertising: Turbo-Charge Your Cross-Device Ads

How to get bigger results by targeting the most precise audience  There are two types of digital marketers. One type has embraced an effective way to reach the growing number of people who are mobile-first — who use several different devices and live on their smartphones. While the other type is standing by methods from...

A Closer Look at Cross-Device Data: Deterministic vs Probabilistic
Post

A Closer Look at Cross-Device Data: Deterministic vs Probabilistic

As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. In previous posts, we explained the difference between first-, second-, and third-party data....

5 Ways to Leverage First-Party Data
Post

5 Ways to Leverage First-Party Data

First-party data is the most valuable data you can collect about your audience. Collected online and offline from different sources, it’s information your company has collected and owns on your existing customers. Not only is it unique, tractable and readily available, but best of all, it’s data your competition doesn’t have.  Leveraging your first-party data...

5 New Year’s Resolutions for the Digital Marketer
Post

5 New Year’s Resolutions for the Digital Marketer

If you want to improve your digital marketing results in the new year, it’s time to get organized. Even with your budget and strategy in place, it’s never too late to refine your digital approach. And in an industry that moves at hyper-speed, that means drawing lessons from 2016 while anticipating what will happen to...