A Closer Look at Cross-Device Data: Deterministic vs Probabilistic
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A Closer Look at Cross-Device Data: Deterministic vs Probabilistic

As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. In previous posts, we explained the difference between first-, second-, and third-party data....

Snapchat Releases New Creative Tools Including, Limitless Snaps, Looping Videos, and More.
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Snapchat Releases New Creative Tools Including, Limitless Snaps, Looping Videos, and More.

In this week’s digital news, Snapchat releases new creative tools including Limitless Snaps and Looping Videos, new study finds what emotionally connects consumers to brands, and more. Social Media News   Pinterest improves Lens beta. Pinterest introduced their Lens tool in February, which allows users to take photos of objects and use them to search for...

Snapchat Debuts Self-Serve Ad Manager: Reality Check Digital News
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Snapchat Debuts Self-Serve Ad Manager: Reality Check Digital News

In this week’s digital news, Snapchat debuts self-serve ad buying tool, Facebook wants to hire 3,000 employees in the next year, and marketers report original digital video spend has doubled. Social Media News   YouTube revamps its desktop site. The redesign features Google’s design language, Material Design, a dark theme, minor search updates and a new...

LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News
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LinkedIn Rolls Out Matched Audiences for Ad Targeting: Reality Check Digital News

In this week’s digital news, LinkedIn launches new targeting options, Matched Audiences, Twitter’s ad revenue drops, and mobile ad spend surpasses desktop. Social Media News   LinkedIn reaches new milestone of 500 million members. LinkedIn has announced the platform has passed 500 million total registered users across 200 countries. According to LinkedIn, there are 10...

7 Marketing Attribution Models: A Complete Guide
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7 Marketing Attribution Models: A Complete Guide

How to measure marketing’s impact on the customer journey   Digital media has transformed the way customers arrive at purchase. And, faced with a series of touchpoints that span multiple channels and devices, marketers are finding it increasingly challenging to map where customers are coming from, where they’re going, and how they make choices. Calculating the impact of campaigns was easier when...

Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News
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Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News

In this week’s digital news, Instagram adds collections feature, Snapchat announces World Lenses, and eMarketer releases new programmatic advertising estimates. Social Media News   Instagram takes aim at Pinterest by introducing Collections feature. After earlier launching its bookmarking tool and having 46% of their consumers actively using the feature, Instagram has introduced collections. Users will...

Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News
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Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News

In this week’s digital news, Snapchat releases Snap to Store ad measurement, Facebook and Instagram reach new milestones, new study reveals ad viewability benchmarks, and more. Social Media News   Facebook brings group payments to Messenger. Facebook introduced payments within Messenger two years ago, but the feature only allowed payments to one person at a...

Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News
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Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News

In this week’s digital news, Facebook debuts Stories on its main app, Pinterest launches support program for new advertisers, & trust in advertisements increases 11%. Social Media News   Facebook debuts Stories on its main app. After earlier launching Stories in Messenger, Instagram, and WhatsApp, the feature is now available on Facebook’s main app. Stories...

Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix
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Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix

You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? In our previous post we explained what first-party data is and five ways you can leverage it for better performance. First-party data is the most used source...