Are You Getting Personalization Right? Why You Need to Evolve to Individualization to Win Today’s Customers
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Are You Getting Personalization Right? Why You Need to Evolve to Individualization to Win Today’s Customers

If you’re anything like the majority of marketers you’ve embraced personalization: 89% of digital businesses are investing in personalization and 72% of retailers want to personalize even the in-store experience. But delivering highly relevant experiences that go beyond stale segments is easier said than done. To keep up with customers expectations you must now collect,...

Data Drives Media Disruption in 2018: Who Will Win and Who Will Lose?
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Data Drives Media Disruption in 2018: Who Will Win and Who Will Lose?

Data was a crucial topic for both B2B and B2C marketers over the past year. We began adopting new data collection and integration strategies and rethinking how to improve our personalization and targeting efforts. But that doesn’t mean we’re over our obsession with data just yet. In fact, 2018 is shaping up to be a year...

Retargeting: Is your Frequency Too Much or Just Enough?
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Retargeting: Is your Frequency Too Much or Just Enough?

Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also often feel uncomfortable with how much the Internet knows about them. For advertisers, it’s a fine line to walk, especially with retargeting campaigns. 3 Steps to...

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3-Point Checklist for Omnichannel Success

Are you multichannel or omnichannel? Don’t know? Well, one thing is certain: You’re definitely not both. Although marketers often use the terms interchangeably, multichannel is not the same as omnichannel. Both strategies use multiple media channels to reach potential customers, but each has different goals. What’s the difference?   Multichannel marketers use various platforms, such...

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New Guide to People-Based Advertising: Turbo-Charge Your Cross-Device Ads

How to get bigger results by targeting the most precise audience  There are two types of digital marketers. One type has embraced an effective way to reach the growing number of people who are mobile-first — who use several different devices and live on their smartphones. While the other type is standing by methods from...

A Closer Look at Cross-Device Data: Deterministic vs Probabilistic
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A Closer Look at Cross-Device Data: Deterministic vs Probabilistic

As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. In previous posts, we explained the difference between first-, second-, and third-party data....

5 Ways to Leverage First-Party Data
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5 Ways to Leverage First-Party Data

First-party data is the most valuable data you can collect about your audience. Collected online and offline from different sources, it’s information your company has collected and owns on your existing customers. Not only is it unique, tractable and readily available, but best of all, it’s data your competition doesn’t have.  Leveraging your first-party data...

5 New Year’s Resolutions for the Digital Marketer
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5 New Year’s Resolutions for the Digital Marketer

If you want to improve your digital marketing results in the new year, it’s time to get organized. Even with your budget and strategy in place, it’s never too late to refine your digital approach. And in an industry that moves at hyper-speed, that means drawing lessons from 2016 while anticipating what will happen to...