Retargeting: Is your Frequency Too Much or Just Enough?
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Retargeting: Is your Frequency Too Much or Just Enough?

Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also often feel uncomfortable with how much the Internet knows about them. For advertisers, it’s a fine line to walk, especially with retargeting campaigns. 3 Steps to...

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7 Marketing Attribution Models: A Complete Guide

How to measure marketing’s impact on the customer journey   Digital media has transformed the way customers arrive at purchase. And, faced with a series of touchpoints that span multiple channels and devices, marketers are finding it increasingly challenging to map where customers are coming from, where they’re going, and how they make choices. Calculating the impact of campaigns was easier when...