7 Marketing Attribution Models: A Complete Guide
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7 Marketing Attribution Models: A Complete Guide

How to measure marketing’s impact on the customer journey   Digital media has transformed the way customers arrive at purchase. And, faced with a series of touchpoints that span multiple channels and devices, marketers are finding it increasingly challenging to map where customers are coming from, where they’re going, and how they make choices. Calculating the impact of campaigns was easier when...

Google & Facebook Lead the Race in Digital Ad Market: Reality Check Digital News
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Google & Facebook Lead the Race in Digital Ad Market: Reality Check Digital News

In this week’s digital news, Facebook and Google are leaders in digital ad market, Twitter provides tips for marketing during springtime, and YouTube launches social video sharing app. Social Media News   Twitter provides tips for maximizing reach during spring. Twitter has compiled a list of subjects most commonly tweeted during spring. Key hashtags to...

Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News
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Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News

In this week’s digital news, Facebook launches Messenger Day on a global scale, Instagram adds Geostickers to Stories, and marketers plan to increase mobile retargeting budgets in 2017.   Social Media News   Facebook launches Messenger Day worldwide. Facebook’s Messenger Day is a new Snapchat-like photo sharing tool in Facebook Messenger. Messenger Day appears above...

Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix
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Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix

You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? In our previous post we explained what first-party data is and five ways you can leverage it for better performance. First-party data is the most used source...

YouTube Debuts Live TV Streaming Service: Reality Check Digital News
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YouTube Debuts Live TV Streaming Service: Reality Check Digital News

In this week’s digital news, Snapchat finally goes public, YouTube debuts TV streaming service, and mobile app usage grows by 28%. Social Media News.   Youtube debuts TV streaming service, YouTube TV. YouTube TV will be priced at $35 per month, but will initially launch in cities where the company can ensure full, live broadcast feeds....

Instagram Makes Storytelling Easy with Extended Carousel Format
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Instagram Makes Storytelling Easy with Extended Carousel Format

In this week’s digital news, Instagram updates its carousel format, YouTube removes 30-second pre-roll ads, and a new survey shows consumers want more personalized digital experiences. Social Media News   Instagram updates carousel format. Instagram has expanded its carousel format to include up to 10 photos or videos in a single post. The app is...

How to Master Advanced Targeting on Snapchat
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How to Master Advanced Targeting on Snapchat

Snapchat is the fastest growing social network. Not only does it currently reach 41% of all 18 to to 34 year-olds in the U.S., but it’s poised to hit 217 million users by the end of 2017. While the app’s unique in-the-moment photo sharing and editing capabilities have shown proven success, over the last two years...

Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News
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Facebook Moves In On LinkedIn’s Job Search Market: Reality Check Digital News

In this week’s digital news, Facebook moves in on LinkedIn’s job search market, Snapchat’s IPO valuation is projected to be $3.2 billion, and new study shows segmented email campaigns see higher click-through rates.   Social Media News   Facebook enters the job search market.  After months of testing, Facebook has finally rolled out support for job listings...

Pinterest Brings Search to the Real World: Reality Check Digital News
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Pinterest Brings Search to the Real World: Reality Check Digital News

In this week’s digital news, Pinterest brings search to the real world and Instagram surpasses Twitter’s web footprint. Plus, check out the social media stats from Super Bowl 51.   Social Media News   Twitter announces new safety features.  “Safe search” will remove tweets that contain sensitive content or tweets in blocked/muted accounts. Also, Twitter says...

5 Ways to Leverage First-Party Data
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5 Ways to Leverage First-Party Data

First-party data is the most valuable data you can collect about your audience. Collected online and offline from different sources, it’s information your company has collected and owns on your existing customers. Not only is it unique, tractable and readily available, but best of all, it’s data your competition doesn’t have.  Leveraging your first-party data...

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