Snapchat Boosts Discovery With New Snap Map Feature
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Snapchat Boosts Discovery With New Snap Map Feature

In this week’s digital news, Snapchat introduces Snap Map, Instagram Stories reaches 250 million daily users, and study shows what marketing optimization tactics are most effective. Social Media News   Snapchat introduces Snap Map. Snapchat users can now search Stories by location. The new feature, Snap Map, plots your publicly posted Stories on a map...

New Guide to People-Based Advertising: Turbo-Charge Your Cross-Device Ads
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New Guide to People-Based Advertising: Turbo-Charge Your Cross-Device Ads

How to get bigger results by targeting the most precise audience    There are two types of digital marketers. One type has embraced an effective way to reach the growing number of people who are mobile-first — who use several different devices and live on their smartphones. While the other type is standing by methods...

Facebook Introduces Value-Based Ad Targeting: Reality Check Digital News
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Facebook Introduces Value-Based Ad Targeting: Reality Check Digital News

In this week’s digital news, Facebook introduces value-based targeting, Twitter adds DM buttons for brands, and new study shows what ad types mobile gamers are most interested in. Social Media News Instagram launches new sponsored tag tool for influencers.   The Federal Trade Commission (FTC) requires influencers to disclose sponsored posts. But, many are not...

Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News
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Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News

In this week’s digital news, Instagram rolls out a new ad option within Stories, Pinterest launches first U,S, ad campaign, Apple introduces iOS 11, and more. Social Media News   Pinterest raises new funding and launches first U.S. ad campaign. Pinterest raises $150 million in additional capital at a valuation of $12.3 billion as it...

Amazon.com Hits New Record With Share Price Above $1,000: Reality Check Digital News
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Amazon.com Hits New Record With Share Price Above $1,000: Reality Check Digital News

In this week’s digital news, Amazon’s share price hits $1,000, Snap Inc. acquires drone startup, Pokémon Go reveals cost-per-visit model for sponsorships, and more. Social Media News   Snap Inc. acquires drone startup. Snap Inc. has acquired Ctrl Me, a drone startup that focuses on customizing the devices to carry heavy, high-end cameras. Since the...

A Closer Look at Cross-Device Data: Deterministic vs Probabilistic
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A Closer Look at Cross-Device Data: Deterministic vs Probabilistic

As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. In previous posts, we explained the difference between first-, second-, and third-party data....

Instagram Launches Face Filters, Hashtags for Stories, & More: Reality Check Digital News
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Instagram Launches Face Filters, Hashtags for Stories, & More: Reality Check Digital News

In this week’s digital news, Instagram launches face filters, Snap Inc. announces Sponsored World Lenses, social media is deemed the top distribution channel for digital video, and more. Social Media News   Instagram launches face filters, clickable hashtags, and Location Stories. Instagram face filters work just like Snapchat Lenses which augment masks to people’s faces...

How to Master Advanced Targeting on Snapchat
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How to Master Advanced Targeting on Snapchat

Snapchat is the fastest growing social network. Not only does it currently reach 41% of all 18 to to 34 year-olds in the U.S., but it’s poised to hit 217 million users by the end of 2017. While the app’s unique in-the-moment photo sharing and editing capabilities have shown proven success, over the last two years...

Snapchat Releases New Creative Tools Including, Limitless Snaps, Looping Videos, and More.
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Snapchat Releases New Creative Tools Including, Limitless Snaps, Looping Videos, and More.

In this week’s digital news, Snapchat releases new creative tools including Limitless Snaps and Looping Videos, new study finds what emotionally connects consumers to brands, and more. Social Media News   Pinterest improves Lens beta. Pinterest introduced their Lens tool in February, which allows users to take photos of objects and use them to search for...