Retargeting: Is your Frequency Too Much or Just Enough?
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Retargeting: Is your Frequency Too Much or Just Enough?

Customers crave personalization. With so many platforms and devices competing for their attention, who can blame them? But the same customers that want to be understood and remembered also often feel uncomfortable with how much the Internet knows about them. For advertisers, it’s a fine line to walk, especially with retargeting campaigns. 3 Steps to...

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3-Point Checklist for Omnichannel Success

Are you multichannel or omnichannel? Don’t know? Well, one thing is certain: You’re definitely not both. Although marketers often use the terms interchangeably, multichannel is not the same as omnichannel. Both strategies use multiple media channels to reach potential customers, but each has different goals. What’s the difference?   Multichannel marketers use various platforms, such...

Snapchat Boosts Discovery With New Snap Map Feature: Reality Check Digital News
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Snapchat Boosts Discovery With New Snap Map Feature: Reality Check Digital News

In this week’s digital news, Snapchat introduces Snap Map, Instagram Stories reaches 250 million daily users, and study shows what marketing optimization tactics are most effective. Social Media News Snapchat introduces Snap Map. Snapchat users can now search Stories by location. The new feature, Snap Map, plots your publicly posted Stories on a map so...

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New Guide to People-Based Advertising: Turbo-Charge Your Cross-Device Ads

How to get bigger results by targeting the most precise audience  There are two types of digital marketers. One type has embraced an effective way to reach the growing number of people who are mobile-first — who use several different devices and live on their smartphones. While the other type is standing by methods from...

Facebook Introduces Value-Based Ad Targeting: Reality Check Digital News
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Facebook Introduces Value-Based Ad Targeting: Reality Check Digital News

In this week’s digital news, Facebook introduces value-based targeting, Twitter adds DM buttons for brands, and new study shows what ad types mobile gamers are most interested in. Social Media News Instagram launches new sponsored tag tool for influencers.   The Federal Trade Commission (FTC) requires influencers to disclose sponsored posts. But, many are not...

Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News
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Pinterest Launches Its First U.S. Ad Campaign: Reality Check Digital News

In this week’s digital news, Instagram rolls out a new ad option within Stories, Pinterest launches first U,S, ad campaign, Apple introduces iOS 11, and more. Social Media News   Pinterest raises new funding and launches first U.S. ad campaign. Pinterest raises $150 million in additional capital at a valuation of $12.3 billion as it...

A Closer Look at Cross-Device Data: Deterministic vs Probabilistic
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A Closer Look at Cross-Device Data: Deterministic vs Probabilistic

As online users bounce from desktop to mobile, cross-device tracking is now more than ever a crucial component for any digital marketing strategy. But how can you accurately pinpoint where your audience is? That is where deterministic and probabilistic data comes in. In previous posts, we explained the difference between first-, second-, and third-party data....