Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News
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Instagram Takes Aim at Pinterest with New Collections Feature: Reality Check Digital News

In this week’s digital news, Instagram adds collections feature, Snapchat announces World Lenses, and eMarketer releases new programmatic advertising estimates. Social Media News   Instagram takes aim at Pinterest by introducing Collections feature. After earlier launching its bookmarking tool and having 46% of their consumers actively using the feature, Instagram has introduced collections. Users will...

Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News
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Snapchat Releases New Ad Measurement Tool to Help Track Foot Traffic: Reality Check Digital News

In this week’s digital news, Snapchat releases Snap to Store ad measurement, Facebook and Instagram reach new milestones, new study reveals ad viewability benchmarks, and more. Social Media News   Facebook brings group payments to Messenger. Facebook introduced payments within Messenger two years ago, but the feature only allowed payments to one person at a...

Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News
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Facebook Takes Another Shot at Snapchat with Debut of Stories on Main App: Reality Check Digital News

In this week’s digital news, Facebook debuts Stories on its main app, Pinterest launches support program for new advertisers, & trust in advertisements increases 11%. Social Media News   Facebook debuts Stories on its main app. After earlier launching Stories in Messenger, Instagram, and WhatsApp, the feature is now available on Facebook’s main app. Stories...

How to Master Advanced Targeting on Snapchat
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How to Master Advanced Targeting on Snapchat

Snapchat is the fastest growing social network. Not only does it currently reach 41% of all 18 to to 34 year-olds in the U.S., but it’s poised to hit 217 million users by the end of 2017. While the app’s unique in-the-moment photo sharing and editing capabilities have shown proven success, over the last two years...

7 Marketing Attribution Models: A Complete Guide
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7 Marketing Attribution Models: A Complete Guide

How to measure marketing’s impact on the customer journey   Digital media has transformed the way customers arrive at purchase. And, faced with a series of touchpoints that span multiple channels and devices, marketers are finding it increasingly challenging to map where customers are coming from, where they’re going, and how they make choices. Calculating the impact of campaigns was easier when...

Google & Facebook Lead the Race in Digital Ad Market: Reality Check Digital News
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Google & Facebook Lead the Race in Digital Ad Market: Reality Check Digital News

In this week’s digital news, Facebook and Google are leaders in digital ad market, Twitter provides tips for marketing during springtime, and YouTube launches social video sharing app. Social Media News   Twitter provides tips for maximizing reach during spring. Twitter has compiled a list of subjects most commonly tweeted during spring. Key hashtags to...

Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News
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Facebook’s Messenger Day Launches Worldwide: Reality Check Digital News

In this week’s digital news, Facebook launches Messenger Day on a global scale, Instagram adds Geostickers to Stories, and marketers plan to increase mobile retargeting budgets in 2017.   Social Media News   Facebook launches Messenger Day worldwide. Facebook’s Messenger Day is a new Snapchat-like photo sharing tool in Facebook Messenger. Messenger Day appears above...

Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix
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Second-party Data vs Third-party Data: Which You Should Add to Your Data Mix

You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? In our previous post we explained what first-party data is and five ways you can leverage it for better performance. First-party data is the most used source...

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